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Controlling Releases and Subscription Management

Published by Ashwin Kumar on

If you were to separate your organization into two broad categories, there would be the:

Engineering Teams – Teams which collaborate, innovate and ideate on the technical aspect of your app

Product Teams – Teams which collaborate, innovate and ideate on the business aspect of your app

The ultimate dream is for both of these teams to work in perfect harmony thereby making the user experience of your app, a success.

But the above case is an ideal one and that is not the scenario in most cases in today’s world. With’s Experience Engine, seamlessly integrate your team deadlines and improve coordination across your organization.

Why is controlling feature releases important?

One of the key features of is the ability to separate code deployment from feature releases. This removes the dependency of the Product Team on the Engineering Team and vice versa. Engineering Teams deploy code chunks by using dynamic configs – this doesn’t release the feature to the user. Releasing the feature lies in the hands of the Product Teams. They release features as and when needed and conduct experiments accordingly. The Product Teams also analyse the results of the experiment and strive to personalize the user experience.

This method of separating code deployment from feature releases gives the non-technical teams (Product Teams) more control over the end user experience which results in active participation of these teams in the design and development of your app. Since Product Teams have a clearer understanding of the user than the Engineering Teams, giving them fine grained control over the user experience results in a better version of your app being built.’s Experience Engine helps separate code deployments from feature releases which aids in pushing tactical business and market driven releases at the right time. Go ahead and schedule a demo!

What is Subscription Management?

Subscription Management are used by teams to manage permissions for special groups, like customer subscription tiers. Users are segmented into different groups based on their profiles. With the users segmented, teams will then manage the list of features different customers should have access to. When managing multiple features, having a single place to control this, makes processes more efficient and improves visibility for all teams involved. A single control unit to govern the nuances of the entire app makes it easier and more organized to control the app.’s Experience Manager makes managing subscriptions in a hassle-free manner. Go ahead and schedule a Demo!

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