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Customized Promotions and Reactive Monitoring

Published by Ashwin Kumar on

Just as every user experience is personalized, promotions are effective only when customized according to the user. Rather than having a lot of promotions in a diffused fashion, having all of them grouped together in one place would make the entire customization a lot easier and organized.

CustomFit.ai’s Experience Manager enables your team to work across multiple platforms which cater to a variety of customer points. Using targeting rules to create specific groups, you can include entire groups or segments of groups for enabling promotions. You can set your dynamic config values as per your requirement and roll out customized promotions in a smooth and hassle-free manner.

Your Experience Manager can also be used to craft an entirely new experience for first time users and for users opening the app after an inactivity period (come-back users). You can enable experience changes to the onboarding flow and format, at runtime. Feature flags in place within the application, enable you to identify how exactly a new user reacts to the app. This type of reactive monitoring is especially useful when a new feature is rolled out. You want to be sure that this new feature isn’t going to have a negative impact on your new users. Using reactive monitoring you can slowly rollout a feature depending on how the new user reacts to the app.

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