"We were looking for a solution that will help us stay customer-centric and allow us to create experiences that make each customer feel exclusive. We did it with CustomFit" - Anirhudh Sridharan
Chargebee is the leading subscription & revenue management platform that powers end-to-end billing and subscription revenue operations for thousands of subscription businesses around the world.
Chargebee supports subscription businesses of all sizes across every vertical. And, they acknowledge that the use of ‘subscription’ as a business model varies with every business. They need to target each customer segment with exclusivity for higher conversions. Messaging and value proposition have to be different for startups, enterprises, B2B, and B2C business models at different stages of a funnel.
“We see Personalization as a critical part of our conversion optimization stack. We led our marketing and personalization experiments with a continuous cycle of hypothesis-experimenting-observing-drawing decisions.”
“Here’s what caught our attention”
During our product comparison and due diligence, it was evident that CustomFit had more features to offer that would help us with our conversion optimization experiments.
Integration within our marketing technology stack. Our marketing automation flow was not disturbed. This included Hubspot, Clearbit, Google analytics, Linkedin, et al.
CustomFit demonstrated close knitting of data integration which later helped us get a clear picture about the journey of a customer segment from a campaign.
Why would we recommend it to you?
Depending on the stage of the funnel, visitors look for different value propositions on the pricing page. To nurture visitors based on the stage of the funnel, Chargebee personalized the pricing page to showcase that their platform is tailor-made for specific audience segments for every visit.Personalizing with CustomFit enabled Chargebee to create unique experiences that led to higher conversions and understanding of customer expectations.
Displaying the right intent on the Demo page leads to higher conversions. A variety of personas visited Chargebee’s demo page. The demo page had to resonate with the intent of the persona. Chargebee segmented website visitor audience into B2C, E-learning, Startup SaaS, Scaleup SaaS, and Enterprise SaaS.
With CustomFit, personalized messaging was crafted for different customer segments visiting the demo page.
Segmented website visitor audience into B2C, E-learning, Startup SaaS, Scale Up SaaS, and Enterprise SaaS