Content Lessons for Hyper Growth Marketers by Corey Haines
This interview has a lot of content lessons for you. Corey Haines kickstarted into finance and accounting, but got introduced into the world of marketing during an exchange program. He started as an intern and stepped up into multiple marketing roles with his last stint being as the head of growth at Baremetrics. Then, he created SwipeFiles which is a platform that brings together a community, courses, and content to master marketing.
While summarizing his marketing philosophy, he shares his experience which led him to conclude that, “Traditional education is not useful when it comes to business.”
Corey went on to create SwipeFiles as an afterthought of the need for a marketing library that helps people know what works well, where to begin with when marketers have to solve problems, resources with real stories to depend upon, and so on. Later, he discovered that knowledge hubs also have a need for a community to fall back upon to discuss failures and seek help. You would find all this at SwipeFiles.
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Top Content Lessons to look forward to in this conversation with Corey Haines:
- How to create authentic content to attract a larger audience?
- What matters the most when you segment audiences?
- Mental models and frameworks for Campaign design
- Creating large volumes of content with small teams
Authentic approach to Content
Corey : I approach content with an intent to provide the highest level of content and help end-users find content that is not created by anyone else. It requires one to talk to industry experts, partners, customers and a lot of other research. This leads to writing really long articles on the website. This process of content creation required me to tap into subject matter experts within the team and gather content out of it. It is about finding out who the end user is, helping them find information about what they are looking for, and getting them what they need.