Personalization is the Key to Visitor Engagement on Landing Pages: Anna Kocsis
Anna Kocsis is the marketing head at 10 to 8 Appointment Scheduling. Her expertise lies in SEO, Content Marketing, PPC, Marketing Automation and Strategy.
In talk with our Co-founder Ashwin, Anna Kocsis shares her expertise and experience as a SaaS marketer and why she calls herself a creative marketer than an analytical one.
Highlights of the interview-
- Make your visitors feel unique with a personalized landing page and keyword optimization
- Be creative, especially when it comes to organic content but also keep an eye on data
- Marketers, be curious, experiment and learn
How did you start your journey in marketing? What were the challenges you faced?
Anna: I started with the beauty industry working as a marketing manager for a beauty salon in Hungary, which is my native. Later when I moved to the UK, I joined 10 to 8 Appointment Scheduling. It was my first job in SaaS marketing which turned out to be a great learning experience.
Tell us about 10 to 8.
Anna: It is a scheduling tool. It is a powerful feature-rich tool that reduces your scheduling time from ten minutes to 8 seconds. That's where the name comes from. Our focus is to stick to our core values and goals and data-driven strategies. We experiment based on results.
How do you think B2B marketing is different from B2C?
Anna: Both are quite different in terms of communication, approach, and strategies. However, between e-commerce and SaaS, there are a couple of common points. We go for conversions, which is the most important part of your job. It is also about reconversions. It is really important to retain those conversions because these are customers who push your company and give you visibility.
Finding Product- Market
How do you set your audience segment and how do you study them?
Anna: Let me take you through how 10 to 8 began. It was very popular with smaller organizations, however, we found our product-market fit with a larger organization, to give you an example, we started working with a company that had more than 2000 backlogs, they came to us to not only schedule but also help them data, in just a matter of few hours, we could clear out their backlog, we were able to look at their data and we were able to solve the problem on the basis of their data.
It’s all about delighting your customers all the way through. We should take care of customer reviews not only because you want to prevent them from giving bad reviews but also because it is very important to understand your own product, its various features from the user perspective.
Ashwin adds at this point regarding how CustomFit.ai comes up with Feature Fit meetings every two months in order to encourage customers to share their feedback and feature updates, this is a great way for us to keep in touch with our users and also understand their perspective to understand customer pain points, challenges. We get customer inputs and also share our future road maps.
Give a personalized experience to your website visitors
What do you do to make your website visitors feel unique?
Anna: We should be careful about website personalization so that our visitors are not taken back by surprise. However, I give utmost importance to the fact that visitors’ landing page should always be what they are looking for and that makes a huge difference to their response to the website. SEO is crucial and considering the keywords they searched for and how to customize our results for their keywords. We try to gather problems and solutions around that topic.