Website Personalization Guide to Target Industry Segment
Every industry resonates with a specific type of language and imagery. Fine tuning these elements optimizes conversions specific to a certain industry sector.
When and why should you use this?
Sector specific trends
Unique metrics & results
Exclusive vocabulary & language
In many cases, we recommend personalizing a website based on the industry of the cohort that you are choosing to target. The chosen industry could be the one that your customers belong to or it could be a cluster of industries where their customers operate.
Discover audiences
These could be from your website visitors or they are responding to an ad visiting a specific landing page.
Target those who often visit your website.
Target those who are your aspirational cohort choices.
Run a pilot for a new sector that you never tried before.
Plan your segmentation
If you choose to use industry as your primary criteria to target, segment your audience based on different layers.
Industry sector
Business model
Avg conversion time
Buy-in and sales cycle
Add them to your trigger criteria while configuring personalization rules.
How to create industry-specific personalized websites?
Personalize the top fold
Use industry-specific vocabulary and images that resonate with the targeted industry. Every industry has a jargon. Tap into it.
BFSI - bankers, analysts, or depositors Technology - engineers, developers.
Healthcare - healthcare providers, patients
Technology - engineers, developers
Validation & Social Proof
Grab a few accolades within the industrial associations
Display sector-specific leadership
Provide sector-specific case studies
Request a Demo or Checkout page
For enterprise sales or inside sales, ensure you have an industry-specific, demo call scheduling page.
Flow of the page
Customize the page across these points.
Headline
Subtitle
Description
Value proposition
Call-to-Action (CTA)
The action depends on what your audience wants to achieve. So customize your call-to-action buttons for A/B tests and campaign-specific landing pages.
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