No per-seat fees. No surprise charges. Every plan includes unlimited users, unlimited A/B tests & personalization, the full AI suite, and works across Shopify, WooCommerce, BigCommerce, Magento, Salesforce, and more.
✓ 14-day free trial · ✓ No credit card · ✓ Cancel anytime · ✓ Pricing in USD
Test the foundations of profitable growth.
You're looking to run consistent A/B tests that go beyond CRO.
Experimentation built around your business.
Teams with unique requirements an off-the-shelf plan can't cover — higher traffic, custom workflows, or specific design and integration needs. Tell us what you want to achieve and we'll shape a plan around it.
Not sure which fits? Talk to sales →
CustomFit.ai was built from the ground up for D2C and ecommerce brands, not generic enterprise web teams. Pricing scales with your store, every plan is full-featured, and marketers ship without waiting on engineering.
Pricing scales with the monthly visitors your store actually gets — so cost tracks the value you get, and your whole team is included at no extra charge.
Marketers build experiments and personalized experiences in a no-code visual editor — no dev tickets, no theme surgery. One script tag or app install, live in minutes.
Describe a change in plain English and AI Copilot builds it on your page. Copilot, the AI Optimizer, and Wingman are included on every plan — never an upsell.
No feature paywalls on the essentials — even the entry tier ships real A/B testing and personalization.
No per-seat fees — invite your whole team.
Every test type on the same stats engine.
Audiences, rules & experiences included.
The full conversion widget library.
Copilot, Optimizer & Wingman on every plan.
Shopify, WooCommerce, GA4, Klaviyo & more.
Visitor-based pricing just made sense — it scales exactly with our traffic, and we added the whole team without the bill ballooning.
CustomFit.ai pricingis transparent and scales with your store's monthly visitors — so cost tracks the value you get, not the number of seats or pageviews. Every plan includes unlimited users, unlimited experiments, all 100+ widgets, and the full AI suite (Copilot, Optimizer, and Wingman).
This visitor-based model is built for D2C and ecommerce brands: a growing store moves up a tier only as its monthly traffic grows, and you can add your whole marketing, growth, and engineering team at no extra cost. Plans flex month to month, and CustomFit alerts you before you approach a limit so there are no surprise bills.
A 14-day free trial includes every feature with no credit card. Enterprise plans add SSO, EU data residency, a named CSM, dedicated SLAs, and a brand-tuned AI Copilot for teams with advanced security and scale requirements — across Shopify, WooCommerce, BigCommerce, Magento, Salesforce, and any custom stack.
Pricing scales with your store's monthly visitors. Use the calculator above to find your tier. Every plan includes unlimited users, unlimited A/B tests and personalization, all 100+ widgets, and the full AI suite.
Your total unique visitors to the store in a calendar month, across the platforms you connect — Shopify, WooCommerce, BigCommerce, Magento, Salesforce, and more. Tiers are based on traffic, not seats or orders.
No. Sign up with email, install the script or app, and run experiments free for 14 days. We only ask for payment when you upgrade.
No. Every plan includes unlimited users with no per-seat fees, so you can invite your whole growth, marketing, and dev team.
Yes. Upgrade, downgrade, or cancel anytime from the dashboard. Annual billing saves 20%.
We notify you in-app and help you right-size — we never throttle or stop your experiments mid-month.
Other ways teams lift conversions with CustomFit.
Join 2,400+ D2C brands shipping smarter experiments on CustomFit.ai.