Alt text, also known as "alternative text," is an important feature that helps search engines understand images and other media on a website. It’s a short description of an image’s content that’s added to the HTML code of a web page. This helps search engine crawlers understand the image and its relevance to the content of the page.
Alt text is an important part of website personalization, traffic, and lead generation for several reasons. Here are just a few:
• Improves Accessibility: Alt Text helps visually impaired users access the content on your web page, as screen readers can read out the alternative text.
• Improves User Experience: It helps improve user experience by providing additional information about the images on your web page.
• Optimizes Images for Search Engines: Including Alt Text on your images helps search engine crawlers understand the image’s content and relevance to the page. This helps them index the image and display it in image search results.
Alt text plays an important role in website personalization, traffic, and lead generation. It’s a descriptive text that’s added to the HTML code of a web page and is used by search engine crawlers to understand the content of the image. Here’s how alt text can be used for SEO:
• Improves Image Search Results: Including alt text on your images helps search engine crawlers understand the image’s content and relevance to the page. This helps them index the image and display it in image search results.
• Increases CTR: Having descriptive Alt Text on your images can help increase the click-through-rates (CTR) from the image search results.
• Helps with Ranking: Images with Alt Text are more likely to rank higher than images without it.
• Improves Accessibility: Alt Text helps visually impaired users access the content on your web page, as screen readers can read out the alternative text.
When writing Alt Text, it’s important to keep it concise, descriptive, and relevant to the content of the page. Here are a few common mistakes to avoid when writing alt text:
• Don’t use phrases like “image of” or “picture of”: These phrases are unnecessary and just take up valuable space.
• Don’t use decorative images: If the image doesn’t add any value to the content of the page, it’s best to leave the Alt Text blank.
• Avoid keyword stuffing: Keep your alt text natural and avoid adding unnecessary keywords.
• Don’t use generic terms: Generic terms like “photo” or “image” are too vague and don’t provide any useful information.
• Don’t use overly long descriptions: Keep your alt text no longer than 100 characters.
• Prioritize content: Your primary goal should be to accurately describe the image, not to include keywords.
