Customer journey mapping is a process used to map and analyze the interactions, experiences, and touchpoints a customer has with a company or product. It involves identifying the customer’s needs and wants, and how they interact with the product or service. By understanding customer journeys, companies can better understand what their customers are looking for and how to better meet those needs.
• Improved customer satisfaction and loyalty: By understanding customer journeys, companies can better understand what their customers are looking for and how to better meet those needs.
• A more customer-centric approach to product and service development: By understanding customer journeys, companies can create better products and services that meet customers' needs.
• Identifying areas of potential growth and opportunities for expansion: By understanding customer journeys, companies can identify potential areas for growth and opportunities for expansion.
