Google Ads is a great way to reach potential customers and achieve your marketing goals. But it can be daunting if you don't understand the different types of campaigns and the different features available. That’s why it’s important to understand the basics of Google Ads, including the types of campaigns, the differences between them, and some tips for success.
Google Ads offers a range of campaign types, each with its own unique features and advantages. Here are some of the most popular types of campaigns:
• Search Ads: These campaigns are text-based and appear in search engine results pages (SERPs) when people search for terms related to your business.
• Display Ads: These campaigns use images and videos to promote your business. They appear on websites, videos, apps and other digital platforms.
• Video Ads: These campaigns use videos to promote your business. They appear on YouTube and other video platforms.
• Shopping Ads: These campaigns are product-based and appear on search engine results pages (SERPs) when people search for products related to your business.
• App Ads: These campaigns promote mobile apps and appear on search engine results pages (SERPs) when people search for terms related to the apps.
Each type of Google Ads campaign has different features and objectives. Here are some of the key differences between the different types of campaigns:
• Audience: Different campaigns have different target audiences. For example, search ads are usually targeted at people actively searching for terms related to your business, while display ads are usually targeted at people who have shown an interest in similar products or services.
• Format: Different campaigns use different formats. For example, search ads are text-based, while display ads are image- or video-based.
• Cost: Different campaigns have different cost structures. For example, search ads are usually priced using a pay-per-click (PPC) model, while display ads are usually priced using a cost-per-thousand-impressions (CPM) model.
• Management: Different campaigns require different levels of management. For example, search ads require a high level of management as you need to constantly monitor and optimize your campaigns, while display ads require less management as they are more passive in nature.
