India’s 40 Top D2C Performance Marketers
India’s top 40 D2C (Direct-to-Consumer) performance marketers are revolutionising the digital marketing landscape with their innovative, data-driven strategies. These experts excel in leveraging tools like analytics, A/B testing, and AI to optimise campaigns for customer acquisition and retention while maximising ROI. From fashion to beauty and FMCG to tech, these marketers craft personalised, omnichannel experiences that drive brand growth in India’s competitive marketplace. Their expertise lies in precision targeting, creative execution, and scaling brands effectively. Celebrating their contributions highlights their pivotal role in setting new standards and pushing the boundaries of success in India’s thriving D2C ecosystem.
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Shashi Bhushan Prasad
Diabexy
Shashi Bhushan Prasad is a Performance Marketing Manager at Diabexy, with over two years of experience in the role. Based in Gurugram, Haryana, he specializes in PPC bid management, social media optimization (SMO), and a wide range of digital marketing strategies. Shashi's expertise drives impactful campaigns, enhancing online visibility and generating results for the brand. As a skilled professional, he leverages advanced tools and techniques to optimize performance across various platforms, contributing to Diabexy's success in the health and wellness sector.
Dhruv Marwadi
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Blank Space Media
Dhruv Marwadi is a Performance Marketing Manager at Banana Club, based in Bangalore. Since December 2023, he has been contributing to the company’s growth by leveraging his expertise in performance marketing strategies. Working full-time and on-site, Dhruv focuses on optimizing marketing campaigns to enhance brand visibility and drive customer engagement. His role involves analyzing data-driven insights and implementing targeted campaigns to achieve measurable business outcomes. With his dedication, he supports Banana Club's mission of expanding its presence in the retail sector.
Saloni Gupta
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Kiro Beauty
Saloni Gupta is a Performance Marketing Manager at Kiro Beauty, based in Mumbai, Maharashtra. Since May 2024, she has been driving impactful marketing strategies to enhance the brand's e-commerce presence. With a hands-on approach and a focus on full-time, on-site engagement, Saloni brings expertise in optimizing digital campaigns, ensuring growth and visibility in the competitive beauty industry. Her role involves leveraging innovative performance marketing techniques to deliver measurable results, contributing to the brand's success and customer engagement.
Anisha Suri
Adidas
Anisha Suri is a dynamic professional serving as the Manager for Performance Sports and Kids at Adidas India. With over a year of experience, she expertly executes global Concepts-to-Consumer strategies, drives market share growth, and manages financial KPIs across categories like Football, Golf, and Kids. Anisha excels in range planning, GTM strategies, and channel segmentation while collaborating with global teams and vendor partners. Her strategic insights, inventory analysis, and competition mapping ensure timely launches and sustained category profitability in the Indian market.
Vaishnavi Ganeshe
Yogabar
Vaishnavi Ganeshe is a skilled Senior Manager in Performance Marketing with 8 months of experience at Yoga Bar (Sprout Life Foods). Based in Bengaluru, Karnataka, she plays a pivotal role in driving marketing strategies and optimizing campaign performance. Her expertise in performance marketing contributes to enhancing the brand's digital presence and achieving measurable results. Vaishnavi's full-time role at Yoga Bar demonstrates her commitment to promoting health-focused products through innovative marketing approaches, making her an asset in the D2C landscape.
Rahul Singh
BellaVita
Rahul Pratap Singh is an accomplished Senior Manager in Performance Marketing with over two years of experience at BellaVita. Specializing in Google Ads, Amazon Marketing Services (AMS), and other key skills, he has excelled in driving impactful marketing strategies. Rahul has been instrumental in overseeing campaigns since April 2023, delivering measurable results on-site in India. Previously, he served as a Performance Marketing Manager in Gurugram, Haryana, refining his expertise in digital advertising and campaign optimization.
Kartik Grover
Sanfe
Kartik Grover is the Growth Manager at Sanfe, where he has been leading performance marketing and strategic planning efforts since March 2021. With expertise in driving growth through digital marketing, Kartik focuses on optimizing campaigns, enhancing customer acquisition, and improving retention strategies. He is skilled in various aspects of marketing, leveraging data-driven insights to maximize results. His experience spans across multiple channels and technologies, ensuring impactful and measurable growth for Sanfe’s business.
Kushal Mehta
L'Oréal
Kushal Mehta is the Senior Manager of Performance Marketing and E-commerce for the Professional Products Division at L'Oréal, where he has worked since July 2022. In this role, he leads media execution and provides creative and merchandising inputs for major platforms like Amazon, Nykaa, Flipkart, and Myntra. Managing a significant budget of up to INR 4XX Mn, Kushal oversees the E-commerce Media & Creative mandate, working closely with cross-functional teams to drive growth. He also manages a team focused on E-merch strategy and execution.
Praveen Singh
Baggit India Private Limited
Praveen is the Head of Performance Marketing at Baggit India Private Limited, a position he has held since June 2024. In this role, he is responsible for driving D2C (Direct-to-Consumer) growth and optimizing performance marketing strategies to enhance brand visibility and revenue. Praveen focuses on leveraging data-driven approaches to maximize marketing ROI and ensure that Baggit's digital campaigns effectively reach and engage its target audience. His leadership in performance marketing plays a key role in the company's ongoing success.
Suyog Jain
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Sanofi
Suyog Jain is an accomplished Head of Ecommerce at Sanofi, with extensive expertise in driving eCommerce growth. Previously at Cipla, he established a business unit from scratch, achieving ₹300 Crores revenue in three years and growing market share for the Rx portfolio from 4.50% to 7.90%. Suyog specializes in e-pharmacy partnerships, digital brand representation, and data-driven marketing strategies. He executed impactful campaigns like "AIR," achieving 28% growth in chronic range sales and delivering an 8X ROI on marketing initiatives.
Ajay Kumar
Nourish Mantra®
Ajay Kumar Mandal is the Performance Marketing Manager at Nourish Mantra®, where he has been driving digital marketing initiatives since March 2022. He specializes in Google Ads, Facebook Ads, and other performance marketing strategies to increase brand visibility and drive customer engagement. With a focus on optimizing ad campaigns and utilizing data-driven insights, Ajay plays a key role in achieving the company’s growth objectives. His expertise in paid media is essential to the brand’s digital marketing success.
Vaibhav Arora
Lenskart
Vaibhav Arora is the Marketing Manager for Digital & Growth at Lenskart.com, where he has been instrumental in driving user growth and revenue since July 2023. He develops and executes comprehensive digital marketing strategies across key channels like Google, Meta, Snapchat, LinkedIn, and Affiliate Partnerships. Vaibhav leads initiatives for Lenskart’s app and web traffic growth, spearheads MarTech implementations, and ensures accurate ROI reporting. He also manages budgets and works collaboratively with cross-functional teams to optimize performance and achieve growth objectives.
Kapil Vyas
The Sleep Company
Kapil Vyas is the Manager of Growth & Performance at The Sleep Company, a role he assumed in October 2024. With a focus on driving business expansion, Kapil leverages his expertise to optimize performance marketing strategies and foster sustainable growth. His proficiency in data-driven decision-making and innovative campaign execution ensures impactful results. Kapil's commitment to enhancing brand presence and maximizing ROI makes him a pivotal force in scaling The Sleep Company's success in the competitive market.
Onkar Singh
Baby Forest
Onkar Siwach serves as the Head of Digital Marketing at Baby Forest, driving performance, growth, and retention since July 2023. With expertise in digital strategy and growth initiatives, he leads the development and execution of impactful marketing campaigns that enhance customer acquisition and retention. Onkar excels at crafting data-driven strategies to optimize performance, ensuring consistent business growth. His dynamic approach combines innovative solutions with a focus on achieving measurable results in the competitive digital landscape.
Challa Ashok
Brand Studio Lifestyle Pvt Ltd
Challa Ashok is a skilled Performance Marketer at Brand Studio Lifestyle Pvt Ltd, managing marketing efforts for prominent brands like Highlander, Tokyo Talkies, Vishudh, and Ketch since June 2022. He specializes in paid media, SEO, content marketing, and email marketing, leveraging a comprehensive, data-driven approach to optimize campaigns and maximize ROI. Ashok excels in utilizing advanced marketing technology to streamline processes and adapt to the dynamic digital landscape, ensuring impactful and result-oriented performance marketing strategies for diverse fashion brands.
Parth Mehta
Kapiva
Parth Mehta is a seasoned professional at Kapiva with over four years of experience. As Manager of Google Ads, he has successfully executed high-impact campaigns, including Kapiva’s largest brand campaign featuring Tiger Shroff, managing a ₹3 crore+ budget across Google Ads, OTT, and Meta. Parth oversees ₹1.5 crore+ monthly ad spends on platforms like Performance Max, Search, and Display. Additionally, he leads Strategic Alliances and Partnerships, building impactful collaborations and contributing to Kapiva's growth in the modern Ayurveda space.
Shaan Ejaz
Body Core Science
Shaan Ejaz is the Digital Marketing Manager at Body Core Science, leveraging over two years of experience to drive business growth through data-driven strategies. Based in Delhi, he excels in performance marketing, advanced analytics, and AI-powered automation. Shaan specializes in multi-channel campaigns, lead generation, and brand development, optimizing user experiences and conversions. Leading a skilled team, he ensures impactful collaboration and campaign success. His expertise spans paid media, partnership management, and innovative solutions to enhance online presence and ROI.
Avinash Moras
Pepe Jeans India Limited
Avinash Moras serves as the Performance Marketing Manager at Pepe Jeans India Limited, bringing over a year of expertise in driving impactful marketing campaigns. Based in Mumbai, Maharashtra, Avinash excels in creative ideation and strategic execution to enhance brand visibility and performance. His role involves crafting data-driven campaigns to optimize ROI and bolster the company's market presence. With a focus on innovation and results, Avinash plays a pivotal part in advancing Pepe Jeans India's digital marketing success.
Ishita Sailwal
Setu Nutrition
Ishita Sailwal is a dedicated Performance Manager at Setu Nutrition, with nearly two years of experience driving impactful marketing strategies. Based in Mumbai, Maharashtra, she specializes in optimizing performance campaigns and enhancing brand presence. Ishita’s expertise lies in leveraging data-driven insights to maximize ROI and achieve business growth. Her on-site role at Setu Nutrition reflects her strong analytical skills and commitment to excellence in performance marketing, contributing significantly to the company's success in the competitive health and wellness sector.
Kamal S Dhami
Siya Ayurveda
Kamal S. Dhami is a skilled Performance Marketing Manager at Siya Ayurveda, with over a year and nine months of experience driving digital growth through hybrid strategies across India. He excels in campaign optimization, metadata management, and performance marketing. Previously, Kamal served as a Social Media Marketing Manager in Gurugram, Haryana, where he specialized in Facebook marketing and social media strategies. His expertise in digital advertising and analytical acumen significantly contribute to enhancing brand visibility and achieving business objectives.
Aryan Sharma
Mosaic Wellness
Aryan Pankaj Sharma is an experienced marketing professional currently serving as an Assistant Performance Marketing Manager at Mosaic Wellness, based in Thane, Maharashtra. With over three years of experience in performance marketing and SEO, Aryan specializes in creative optimization, marketing budget management, and campaign execution. His previous roles include Performance Marketing Executive and Junior SEO Executive, where he honed his skills in knowledge acquisition and campaign strategy. Aryan’s expertise drives impactful marketing initiatives, contributing to Mosaic Wellness’s growth and success.
Parag Samant
Levi Strauss & Co.
Parag Samant is the Brand Media & Performance Marketing Manager at Levi Strauss & Co., with over seven years of impactful experience in the Bengaluru area. Since February 2022, he has driven demand generation for DTC and marketplaces, achieving consistent year-on-year growth exceeding 30%. Parag oversees performance marketing across Google, social, programmatic, and affiliate channels. He also develops consumer-centric digital and social media strategies, manages media budgets, and ensures effective forecasting and tracking. His expertise is pivotal in accelerating e-commerce success and brand visibility.
Manisha Mathur
Beyoung
Manisha Mathur is a Senior Performance Marketing Manager at Beyoung.in, based in Udaipur, Rajasthan. With over two years of experience, she previously served as the Head of Performance Marketing, demonstrating expertise in project planning, teamwork, and PPC strategies. Manisha excels in leading marketing initiatives, optimizing campaigns, and driving business growth. Her skills in performance analysis and strategic planning ensure impactful results, making her a key contributor to the company’s digital marketing success.
Ashishranjan Rai
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Plix
Ashish Ranjan Rai is a skilled Performance Marketing Manager at Plix, specializing in growth strategies and social media marketing. With a strong focus on data-driven advertising and campaign optimization, he crafts impactful marketing strategies that deliver measurable results. Based in Mumbai, Ashish blends analytical expertise with creative innovation to help brands scale effectively. His dedication to excellence and collaborative approach make him a standout professional, driving success and empowering businesses to achieve their growth objectives.
Bharat Singh
Salty
Bharat Singh is a results-driven Performance Manager at Salty, where he specializes in performance planning and optimization. Based in New Delhi, Bharat excels at crafting data-driven strategies to enhance campaign efficiency and drive business growth. With expertise in analyzing performance metrics and implementing targeted improvements, he ensures impactful outcomes for brands. Bharat’s commitment to excellence, combined with his collaborative approach, empowers businesses to achieve their objectives and thrive in competitive markets.
Shardool Naik
ICON
S Naik is a proficient Performance Marketing Manager at ICON.in, bringing expertise in driving impactful marketing strategies. Based in Mumbai, he specializes in creating and executing data-driven campaigns that maximize ROI and enhance brand visibility. With a focus on optimizing performance and leveraging insights, S Naik ensures measurable success for the brands he collaborates with. His hands-on approach and commitment to achieving excellence make him a valuable asset in the dynamic field of performance marketing.
Rajesh Kumar
The Bear House
Rajesh Kumar is a dedicated Performance and Growth Marketing Manager at The Bear House, based in Bengaluru. With expertise in growth marketing, financial planning, and digital strategy, he drives innovative campaigns that enhance user acquisition, engagement, and retention. Rajesh leverages data-driven insights to optimize marketing efforts, ensuring scalability and profitability. His role encompasses strategic planning, budgeting, and digital execution, aligning initiatives with business goals. Rajesh’s contributions consistently exceed growth targets, solidifying The Bear House’s market position.
Subhashish Das
Miniklub Retail Private Limited
Subhashish Das is a results-oriented Assistant Manager of Performance Marketing at Miniklub Retail Private Limited, based in Bengaluru. He has achieved remarkable success over two years of experience, including boosting ROAS from 150% to 400% through optimized targeting and remarketing strategies. Subhashish excels in executing email, WhatsApp, and browser push campaigns to enhance customer engagement and has increased in-store visits by 50% via Meta and Google Ads. His expertise in GA4 and Increff enables precise customer segmentation and impactful marketing strategies.
Harish Gupta
Toothsi Aligners
Harish Gupta is an accomplished Assistant Manager specializing in Media Performance Marketing at toothsialigners, based in Mumbai. With over a year of experience, he excels in planning, analyzing, and optimizing digital marketing campaigns to drive impactful results. Harish leverages data and analytical insights to craft effective strategies, ensuring optimized user acquisition costs while scaling growth. His expertise in data analysis and performance marketing enables him to deliver measurable outcomes, contributing significantly to the success of marketing initiatives.
Varid Aeron
MyMuse India
Varid Aeron is the Head of Performance at MyMuse India, bringing over two years of expertise in driving impactful marketing strategies. Based in India, Varid specializes in optimizing Google Ads and implementing data-driven performance marketing campaigns. His leadership in crafting and executing innovative strategies has significantly contributed to business growth. With a deep understanding of marketing dynamics and a proven ability to deliver results, Varid continues to elevate MyMuse India's presence in a competitive market landscape.
Sireesha Dontha Venkata
Victorinox
Sireesha Dontha Venkata is a Performance Marketing Manager at Victorinox, based in Hyderabad, India. With six months of experience, she specializes in Amazon PPC and Seller Central, optimizing campaigns to drive visibility, engagement, and sales. Sireesha excels in leveraging data insights to craft impactful strategies, ensuring measurable results in the competitive e-commerce landscape. Her expertise and dedication contribute significantly to enhancing Victorinox's online presence and achieving sustainable growth on Amazon's platform.
Diksha Garg
WOW Skin Science
Diksha Garg is an Assistant Manager of Performance Marketing at WOW Skin Science, based in Bengaluru, Karnataka. Since March 2024, she has been driving marketing strategies for brands under the Body Cupid umbrella. Diksha specializes in optimizing Meta, Google, and Amazon paid media campaigns to enhance profitability and ROAS. She develops cross-platform creative strategies to boost traffic and engagement while collaborating with stakeholders to scale revenue. Her expertise in multi-channel and omni-channel marketing ensures impactful brand growth and performance improvement.
Shubham Sachdeva
Unilever
Shubham Sachdeva is a Business and Performance Marketing Manager at Unilever International, with over two years of experience in eCommerce management. Currently, he focuses on driving business growth and performance optimization through innovative marketing strategies. Shubham's expertise spans eCommerce operations, performance marketing, and data-driven decision-making, ensuring measurable results. His strategic approach and dedication have significantly contributed to Unilever International's success in competitive global markets, positioning the brand as a leader in the dynamic eCommerce landscape.
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Jagrati Kanwal
Nutrabay
Jagrati Kanwal, a Senior Marketing Manager at Nutrabay, excels in crafting 360° digital marketing strategies to drive growth. Over the past three years, she has achieved remarkable milestones, including 65% growth in customer acquisition, 22% revenue growth, and a 200% surge in CRM revenue. Jagrati drives revenue through paid channels like Google, Facebook, and Bing while enhancing brand visibility via influencer marketing, achieving 3x ROAS. Her expertise in retention strategies ensures sustainable growth and outstanding ROI for Nutrabay.
Mohd Mustakeem
Arvind Fashions Limited
Mustakeem is the Head of Performance at Arvind Fashions Limited, managing iconic brands like Sephora, Tommy Hilfiger, and Calvin Klein. He specializes in performance marketing, D2C sales, growth hacking, and customer retention strategies. Mustakeem excels in optimizing ad spend across platforms like Google, Facebook, and Snapchat, ensuring high NMV and NSV ROI. With expertise in SEO, SEM, influencer marketing, and app re-engagement, he leverages tools like Firebase, GA4, and Appsflyer to analyze user behavior and enhance digital campaigns effectively.
Ziaul Hasan
Dabur India Limited
Ziaul Hasan serves as the Performance Marketing Lead at Dabur India Limited, bringing a year of expertise in driving impactful marketing strategies. Based in Ghaziabad, Uttar Pradesh, he focuses on enhancing brand visibility and optimizing digital campaigns to achieve measurable business growth. Ziaul specializes in leveraging performance marketing techniques to boost customer acquisition, engagement, and retention. With a strong commitment to delivering results, he plays a pivotal role in executing data-driven strategies that align with Dabur's vision for innovation and market leadership.
Shubham Yadav
First Feather
Shubham Yadav is a Performance Marketing Manager at First Feather, based in Noida, Uttar Pradesh. With expertise in Meta Ads, Snapchat Ads, and Google Ads, he oversees marketing for two brands: a women’s clothing brand and a baby’s clothing brand. Shubham specializes in monitoring campaign performance, optimizing for maximum ROI, and customizing Shopify platforms to enhance user experience. His strategic approach and focus on digital marketing excellence drive brand growth and deliver impactful results in competitive e-commerce markets.
Amruta Patil
Setu Nutrition
Amruta Patil serves as the Performance Marketing Manager at Setu Nutrition, based in Mumbai. Since March 2024, she has been instrumental in driving digital growth and optimizing marketing strategies for the brand. With a focus on enhancing campaign performance, Amruta utilizes data-driven insights to maximize ROI and brand visibility. Her expertise in performance marketing and ability to manage on-site operations contribute significantly to achieving Setu Nutrition's goals in the competitive health and wellness sector.
Swapnil Sangam
Campus Sutra
Swapnil Sangam serves as the Head of Performance Marketing at Campus Sutra Retail Pvt Ltd, based in Bengaluru, Karnataka. Since January 2024, he has been leading performance marketing initiatives for a diverse portfolio of D2C brands, including InstaFabPlus, Campus Sutra, Haute Sauce, French Accent, and Sohi. Swapnil specializes in strategic digital campaigns and data-driven approaches to drive growth across categories. With expertise in performance marketing and P&L management, he plays a pivotal role in achieving business objectives and scaling brand success.
Shreya Chourishi
The House of Rare
Shreya Chourishi is a Deputy Manager in Performance Marketing at The House of Rare, based in Bengaluru, Karnataka. Since April 2024, she has been spearheading campaigns that enhance digital visibility and drive business growth. Previously, Shreya served as Assistant Manager for Performance Marketing at the same company, showcasing her expertise in optimizing marketing strategies and delivering measurable results. With over a year of experience in the field, Shreya is skilled in crafting impactful campaigns that align with brand objectives.
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