A/B Testing: Delving Deep with Pascal Dietz of DRIP Agency

From Attitude to Action: Key Lessons for Budding Performance Marketers from Vishal Prasad

Behind the Scenes of D2C Triumph: A Deep Dive into MamaEarth’s Growth Journey and the Visionary Insights of Amit, AVP of Growth

"Go with the lowest risk and highest return"

Discussing Conversion Rate and ROI- the two crucial marketing metrics

“Don’t forget the funnel. Mapping provides a direction"

Finding the right connect with people is crucial for branding

Traditional education is not useful when it comes to business

"Be where your customers are, be active as a brand in niche groups. Involve your employees"

"Become a “T” shaped marketer. Acquire overall knowledge and also have deep knowledge about one specific area."

"Be enthusiastic to learn new things doing new things, don't make it boring"

Always be curious. If you don’t love it and feel proud of it, then don’t put it out there. The very fundamental principle for my marketing journey is being human and accessible.

"Always make it a priority to know who you are selling to?"

"Organic is important because consumers are already looking for what you have and create on your website."

Product success mantra- Create a great product and get a supportive team to back you

Solving problems for customers in the best possible way

"Don’t focus on tools. Focus on failing a lot. When you are failing, you are learning."

"As a demand gen person, look for the number of opportunities created."

"Find new ways to break through the barriers, the market is sure to adjust itself."

"Agility is a key lesson during the pandemic. The second would be exploring new platforms and formats of digital engagement."

Everything needs to be reverse-engineered and then plan your content. Bulld your core content hub

"It’s critical to keep up with what’s changing."

The next big thing is becoming a media empire in your niche

Solve problems, making yourself very valuable to company

Delving into the Science Behind A/B Testing alongside Deborah O'Malley: A Thorough Examination

Unveiling the Secrets of Conversion Optimization: Turning Visitors into Valuable Customers

Discover how Blue Nectar leveraged D2C marketing to drive growth and stand out in today's evolving digital landscape, as Kapil Dhameja shares invaluable insights from his sales and marketing expertise.

Boost conversion rates and optimize your paid campaigns with effective landing page strategies.

Step into a game-changing era for beauty care and performance products, where fully grasping and overcoming challenges is absolutely essential.

"There are many ways of doing demand generation right. Ultimately, it’s all about hitting the target numbers in the best possible way."

Create the kind of engagement with your audience that makes them comfortable buying your product.

Audience’s positive reaction to the marketing narrative is the reward for a content/growth marketer

Understand how your product solves problems for each industry and client differently. That's the key to finding the right fit for business development.

CRO creates a better user experience and business case and it also prevents loss.

CRO is also about business goals other than conversions like market share and customer lifetime value.

"Experiments are about learning and not about successes or failures"

Don't skip the hard work of getting to know customers and really understanding the person and behind the screen.

Create an inclusive culture for CRO. Back your test ideas with scientific research and evidence.

Run tests to remove roadblocks and silos. Conduct experiments not just for information but to solve problems.

Keep personalization simple, relevant and impactful based on user behavior

Understanding user behaviour, following a process for experimentation and improving your CRO knowledge with expert content are the keys to success.

"The marketer in an organization should be the voice of the customer and should be participating, not just in outbound marketing decisions but in knowing how do we sell this product to the customer."

Discussing the key elements in product marketing- branding, personalization and much more

Shedding light on the best practices in data-driven markeitng that helps businesses to stay ahead in the competitive B2B market.

"As a marketer, lean into your strengths and explore"

Adopting the right mindset for problem solving in product marketing

Demystifying the vacuum between data and customers

The power of conversation plays a vital role in the context of hyper-personalization.

"Anybody serious about SEO should also be serious about localization"

"Hyperpersonalized marketing is customer-focused marketing"

"Despite of tools, human-to-human connections always work"