Pre-built experiment frameworks battle-tested across 2,400+ D2C stores. Launch in one click. AI Copilot can build any playbook for your store from a prompt.
A 3-step personalization sequence that converts first-time visitors at 2× the rate.
Free-shipping bands, bundles, post-purchase upsells — every AOV play in one playbook.
Diwali, Black Friday, Valentine — match landing, hero, and offers to each campaign.
11 PDP tests every D2C should run — hero, badges, reviews, CTA, urgency.
Exit-intent + cart-abandonment + WhatsApp reminders. Recover 15-30% more carts.
Turn one-time buyers into subscribers — copy, offers, and frequency tests.
Mobile is 70%+ of D2C traffic. Test sticky bars, tap targets, mobile-specific copy.
Loyalty hero, member pricing, recently-viewed sections, exclusive perks.
Personalize landing copy per ad keyword. The fastest paid-CAC unlock for most brands.
Each playbook is a ready-to-run experiment recipe.
Built around a specific metric you want to move.
Recreate any playbook in the editor in minutes.
CRO playbooks are step-by-step experiment recipes — a hypothesis, the audience, the build, and the metric to watch — that you can run as-is to move a specific number. CustomFit's library lets you recreate any playbook in minutes.
Find a playbook by goal.
Hypothesis, audience, steps.
Recreate in the editor.
Ship as a test.
A shortcut to proven experiments.
Run expert plays without guesswork.
Give a lean team a CRO program.
The playbooks gave our team a running start — we shipped three proven plays in our first week.
CRO playbooksare step-by-step experiment recipes — a hypothesis, the target audience, the build, and the metric to watch — that you can run as-is to move a specific number. CustomFit.ai's library lets you recreate any playbook in the visual editor in minutes.
Playbooks turn experimentation from a blank page into a backlog. Each one is tied to an outcome — recover carts, lift AOV, localize for a region — so your team always has a proven next test to run, no guesswork required.
Because playbooks recreate as no-code experiments, marketers can launch expert-grade plays without engineering support, then iterate based on results.
A repeatable experiment recipe — hypothesis, audience, build steps, and success metric — that you can run as-is to move a specific KPI.
No. CustomFit playbooks recreate as no-code experiments in the visual editor.
Yes, the playbook library is free to browse and use.
Each playbook lists the hypothesis, audience, and steps — recreate it in the visual editor and launch as a test.
Regularly — we publish new playbooks as fresh patterns prove out across the network.
No. Marketers build experiments and personalized experiences in a no-code visual editor; developers can use the API and SDKs when they want deeper control.
Most teams install in minutes via a single script tag or the Shopify app and ship their first experiment the same week.
Join 2,400+ D2C brands shipping smarter experiments on CustomFit.ai.