69 D2C Indian Brands That Captured Attention on Shark Tank India

Get into the interesting details of 69 Indian D2C that have garnished the interest of Shark Tank India with their creative concepts. These brands not only cater to the needs of today’s mindful customers, but they are also changing how we regard basic commodities. This one is a list of several D2C brands that have come into existence intending to enhance life in different spheres such as sustainability, well-being, fashion and many more. Whether it is healthy snacks, new beauty trends or alternative ways of living, these Indian D2C brands are way ahead of their competitors in these industries.

1. Bamboo India: Aims to reduce plastic waste by creating eco-friendly products made from bamboo. Their offerings include bamboo toothbrushes, ear swabs, and other daily-use items, emphasising sustainability and environmental responsibility.

2. PeeBuddy: A revolutionary product for women, PeeBuddy provides a portable, disposable urination device that allows women to stand and pee. This is particularly useful for avoiding unhygienic public restrooms and during travel or outdoor activities.

3. TagZ Foods: specialises in creating gourmet snacks, particularly their popped potato chips, which are healthier alternatives to traditional fried snacks. The brand focuses on bringing indulgence without guilt by offering low-fat and low-calorie options.

4. Skippi Ice Pops: Skippi brings back the childhood joy of ice pops with a modern twist. Their products are preservative-free, made from natural flavours and colours, and available in various flavours. They aim to offer a healthier and fun alternative to sugary treats.

5. Beyond Snack: This brand offers authentic Kerala banana chips made using high-quality bananas and innovative processes to ensure a crunchy, tasty, and healthier snacking option that maintains the traditional flavour and appeal.

6. Wakao Foods: Wakao specialises in plant-based meat alternatives using jackfruit as the main ingredient. Their products cater to vegans, vegetarians, and health-conscious consumers, offering a sustainable and nutritious alternative to meat.

7. Adil Qadri: Known for its premium range of Islamic and natural wellness products, Adil Qadri offers a variety of items like attars (fragrances), herbal soaps, and other personal care products. The brand focuses on blending traditional Islamic values with modern product formulations. With an emphasis on quality and natural ingredients, Adil Qadri aims to provide consumers with pure, ethical, and luxurious personal care products that cater to their spiritual and physical well-being.

8. Altor: Altor focuses on bike safety gear, particularly their advanced bike helmets. They use innovative materials and designs to offer better protection and comfort for cyclists, catering to both casual bikers and professionals.

9. JhaJi Store: A brand preserving traditional Indian culinary practices by offering a wide variety of pickles and condiments made using authentic recipes. JhaJi Store brings the taste of homemade pickles to a broader market, ensuring quality and tradition in every jar.

10. Atmosphere: This brand offers a range of gut-friendly products, primarily kombucha, which is a fermented tea known for its health benefits. Atmosphere aims to promote digestive health with tasty and refreshing options, making kombucha more accessible to the Indian market.

11. Malaki: Malaki produces premium non-alcoholic beverages, including tonics, flavoured waters, and natural soft drinks. They focus on using high-quality ingredients and innovative flavours, catering to health-conscious consumers looking for alternatives to sugary sodas.

12. Teafit: Teafit offers a range of low-sugar, high-quality iced tea beverages. The brand focuses on providing refreshing drinks that are both tasty and healthy, using natural ingredients and innovative brewing techniques.

13. VS Mani & Co: VS Mani & Co specialises in authentic South Indian coffee and snacks, offering traditional Indian flavours with modern packaging and convenience. The brand aims to bring South India's rich culinary heritage to a broader audience.

14. Dorje Teas: Dorje Teas provides premium, single-origin Darjeeling teas sourced directly from tea estates. The brand emphasises quality, freshness, and the unique flavours of Darjeeling tea, appealing to tea connoisseurs and casual drinkers alike.

15. Blue Tea: Blue Tea is known for its herbal teas, particularly their signature blue butterfly pea tea. The brand focuses on health and wellness, offering a range of teas that are not only flavourful but also beneficial for various aspects of health.

16. Febris: Febris offers premium medical apparel, including scrubs and lab coats, designed for comfort, durability, and style. The brand aims to provide healthcare professionals with high-quality uniforms that meet the demands of their profession.

17. Eyenic: Eyenic provides stylish and affordable eyewear, focusing on both fashion and eye health. The brand offers a wide range of eyeglasses and sunglasses, catering to different styles and needs, with an emphasis on quality and customer satisfaction.

18. Girgit: Girgit is a fashion brand known for its color-changing apparel. Using innovative materials, their clothes change colour in response to sunlight or temperature, offering a unique and fun way to express personal style.

19. Very Much Indian: This brand curates hand-picked sarees from various regions across India, focusing on quality, craftsmanship, and cultural significance. They aim to make traditional Indian sarees more accessible to modern consumers, preserving the heritage of Indian textiles.

20. Snitch: Snitch is a menswear brand that offers trendy, versatile clothing for modern men. Their collections include everything from casual wear to formal attire, designed to be stylish, comfortable, and suitable for various occasions.

21. Lil’Goodness: Lil’Goodness focuses on healthy snacks and prebiotic chocolates aimed at children. The brand combines great taste with nutritional benefits, making it easier for parents to provide healthy treats that kids will love.

22. Diabexy: Diabexy specialises in diabetic-friendly food products, offering a range of alternatives that help manage blood sugar levels. Their products include low-carb, high-protein foods designed to fit into a diabetic diet without compromising on taste.

23. What’s Up Wellness: This brand offers health gummies that target specific wellness needs, such as hair growth, immunity, and overall well-being. They provide a convenient and tasty way to supplement essential nutrients.

24. Wicked Gud: Wicked Gud offers guilt-free noodles and pasta made from healthier ingredients like whole grains and legumes. Their products are designed for those who want to enjoy their favourite comfort foods without the unhealthy aspects.

25. HoneyVeda: HoneyVeda provides pure, raw honey sourced from different regions of India. The brand emphasises the health benefits of natural honey and offers a variety of honey products, each with unique flavours and properties.

26. Gladful: Gladful focuses on high-protein, high-fibre foods, offering snacks and meal replacements that cater to the growing demand for nutritious, convenient food options. Their products are designed for people with active lifestyles who want to maintain a balanced diet.

27. Barosi: Barosi delivers organic dairy products, including milk, ghee, and paneer, sourced directly from farms. The brand ensures that its products are pure, fresh, and free from harmful additives, catering to consumers looking for authentic, farm-fresh dairy.

28. ManeTain: ManeTain specialises in curly hair care products, offering a range of shampoos, conditioners, and styling products designed to enhance and maintain natural curls. The brand focuses on providing hydration, definition, and frizz control for curly-haired individuals.

29. Ravel: Ravel offers custom hair care products tailored to individual hair types and needs. By analyzing hair characteristics, they create personalised shampoos, conditioners, and treatments that promote healthier hair.

30. Paradyes: Paradyes offers semi-permanent hair color products, known for their vibrant, bold colors. The brand caters to those looking for temporary hair colour transformations that are easy to apply and wash out, allowing for creative expression without long-term commitment.

31. Nish Hair: Nish Hair provides high-quality human hair extensions, wigs, and hairpieces. Their products cater to those seeking to enhance their natural hair with added volume, length, or specific styles, with a focus on natural-looking results.

32. Avimee Herbal: Avimee Herbal offers a range of herbal hair and skin care products, focusing on natural ingredients and traditional Indian remedies. Their products are designed to address common hair and skin concerns without harsh chemicals.

33. Perfora: Perfora is a dental care brand offering products like electric toothbrushes and natural toothpaste. They aim to elevate daily oral hygiene routines with innovative, high-quality tools and formulations.

34. Amrutam: Amrutam is an Ayurvedic lifestyle brand that offers wellness products rooted in traditional Indian medicine. Their range includes hair oils, skincare products, and supplements that promote holistic health and well-being.

35. Nano Clean: Nano Clean develops innovative cigarette filters that help reduce tar intake, catering to smokers who want to minimize the harmful effects of smoking. The brand focuses on providing a healthier alternative for those who are not ready to quit smoking entirely.

36. Ubreathe: Ubreathe specialises in air purifiers and air quality solutions, combining technology with natural elements like plants to create healthier indoor environments. Their products are designed to improve air quality in homes and offices.

37. Subhag: Subhag offers a home insemination kit, providing an accessible and private option for couples looking to conceive without clinical intervention. The brand aims to empower individuals with a cost-effective solution for fertility treatments.

38. Zoff: Zoff produces premium Indian spices, focusing on quality, freshness, and authentic flavours. Their range of spices caters to both home cooks and professional chefs, ensuring that traditional Indian cooking can be enjoyed with the best ingredients.

39. Bottom Line Sprays: This brand offers portable jet sprays, designed for hygiene-conscious travelers who want to maintain personal cleanliness on the go. The sprays are compact, easy to use, and perfect for those who prioritize hygiene during travel.

40. Swadeshi Blessings: Swadeshi Blessings specialises in artisanal cookware, offering products made from traditional materials like clay, iron, and bronze. Their cookware is designed to enhance the flavour and health benefits of food while preserving cultural cooking practices.

41. Sharmaji Ka Aata: This brand offers Annapurna flour mill products, including freshly milled flours that are free from preservatives and additives. The focus is on delivering pure, high-quality flour with traditional milling methods to ensure that consumers receive the best possible product for their cooking needs.

42. Spice Story: Spice Story modernizes Indian ethnic chutneys by offering them in convenient sauce formats. The brand aims to bring the rich, traditional flavours of Indian chutneys to a global audience, providing a versatile product that can be used in various cuisines.

43. Econiture: Econiture produces furniture made from recycled plastic, promoting sustainability through innovative design and eco-friendly materials. The brand focuses on creating durable, stylish, and environmentally-conscious furniture options for modern homes.

44. Homestrap: Homestrap offers a range of home organization products designed to help consumers declutter and optimize their living spaces. Their products include storage solutions, organizers, and more, focusing on functionality and aesthetics to improve home management.

45. CellBell: CellBell provides ergonomic gaming chairs, combining comfort with style for both gamers and those seeking a better home office setup. The chairs are designed to support long hours of sitting, with features that enhance posture and reduce strain.

46. Nestroots: Nestroots sells affordable decorative items and kitchen sets, focusing on stylish yet functional products for the modern home. Their range includes everything from tableware to storage solutions, with an emphasis on quality and design.

47. Flhexible: Flhexible is an eco-friendly furniture brand specialising in handcrafted pieces made from sustainable materials. The brand offers a green alternative to mass-produced items, with furniture that is both stylish and environmentally responsible.

48. Hornback: Hornback offers portable performance bikes designed for easy transportation without compromising on riding quality. The brand focuses on creating compact, lightweight bikes, that and suitable for urban commuting and recreational cycling.

49. HooVu Fresh: HooVu Fresh delivers fresh puja flowers, ensuring the timely availability of high-quality flowers for religious rituals and celebrations. The brand emphasises freshness, convenience, and the importance of cultural practices in daily life.

50. Gear Head Motors: Gear Head Motors produces electric cycles, promoting eco-friendly transportation with a focus on performance and durability. Their e-bikes are designed to provide an efficient and sustainable alternative to traditional modes of transportation.

51. Dabble: Dabble offers non-toxic paints and crayons for kids, ensuring safety without compromising on the fun of creative expression. The brand is committed to providing art supplies that are free from harmful chemicals, making them safe for children to use.

52. Oye Happy: Oye Happy specialises in personalised gifts, offering a range of unique products that cater to various occasions and celebrations. The brand focuses on creating memorable, customised gifts that are thoughtful and tailored to individual preferences.

53. Watchout Wearables: Watchout Wearables produces smartwatches for kids and seniors, focusing on safety features like GPS tracking and health monitoring. The brand aims to provide peace of mind for families by offering technology that enhances personal safety and well-being.

54. Nirmalya: Nirmalya creates incense products made from dried flowers, promoting sustainability and eco-conscious practices in traditional rituals. The brand focuses on offering high-quality incense that is both environmentally friendly and spiritually significant.

55. Organic Smokes: Organic Smokes offers herbal smoke as a healthier alternative to traditional cigarettes. Their products are designed for those looking to quit smoking or reduce their intake, providing a natural and less harmful option.

56. Ekatra: Ekatra produces sustainable stationery and lifestyle products, focusing on eco-friendly materials and ethical production practices. The brand emphasises sustainability in every aspect of its business, offering products that are both functional and environmentally responsible.

57. Winston: Winston is a personal care brand offering salon-at-home appliances, including devices for skincare and grooming. The brand aims to bring professional-quality treatments to consumers' homes, providing convenience and effectiveness.

58. Singh Styled: Singh Styled provides quality turbans and personal care products specifically designed for Sikh men. The brand focuses on tradition, style, and the unique grooming needs of Sikh individuals, offering products that honour and enhance cultural identity.

59. Ghar Soaps: Ghar Soaps sells Ayurvedic soaps made from natural ingredients, promoting holistic skincare through traditional Indian formulations. The brand emphasises the use of pure, organic ingredients that are gentle on the skin and beneficial for overall health.

60. Makino: Makino is a snack brand offering nachos, nuts, and namkeen with an emphasis on healthier and tastier options. The brand combines traditional Indian flavours with modern snacking trends, providing products that are both delicious and nutritious.

61. Dobiee: Dobiee produces candies that focus on nostalgic flavours and innovative packaging, appealing to both children and adults. The brand aims to bring back the joy of classic candies while introducing new, exciting flavours and formats.

62. Patil Kaki: Patil Kaki offers home-style snacks made hygienically and with authentic flavours. The brand focuses on preserving traditional Indian snack recipes while ensuring quality and safety in every product.

63. The Health Factory: The Health Factory offers healthy protein bread, catering to fitness enthusiasts and those seeking nutritious alternatives to regular bread. Their products are designed to provide high protein content without compromising on taste or texture.

64. The Healthy Binge: The Healthy Binge produces baked millet chips and makhana, offering low-calorie, nutrient-rich snacks. The brand focuses on providing healthier alternatives to conventional snacks, made from wholesome ingredients that promote well-being.

65. Healthy Master: Healthy Master specialises in dry fruits, snacks, and nuts, providing a range of healthy snacking options made from high-quality ingredients. The brand emphasises nutrition, taste, and convenience, catering to health-conscious consumers.

66. Hammer: Hammer provides a range of fitness gear, including earphones, wearables, and other accessories designed to enhance the workout experience. The brand focuses on combining technology with fitness, providing high-quality products at competitive prices.

67. Desi Toys: Desi Toys sells traditional Indian toys, aiming to revive and popularise culturally significant playthings in the modern market. The brand focuses on promoting Indian heritage and craftsmanship through its range of toys that are both educational and entertaining.

68. Toyshine: Toyshine is a brand offering wooden toys and remote-controlled cars, catering to both traditional and contemporary tastes in children's toys. The brand emphasises quality, safety, and innovation, providing toys that are durable and fun for kids.

69. Tipayi: Tipayi produces handcrafted balance bikes, focusing on quality craftsmanship and safe designs for young children. The brand aims to provide a fun and effective way for kids to develop balance and coordination, offering educational and enjoyable products.

Conclusion:

These 69 Indian brands embody a new wave of innovation and creativity, driven by a deep understanding of consumer needs and a commitment to offering better alternatives. From environmentally conscious products to health-focused solutions, these companies prove that traditional values and modern demands coexist harmoniously. As they continue to grow and influence the market, they are making it easier for consumers to make thoughtful, impactful choices in their daily lives.

Are you ready to take your Shopify store to the next level? Download the CustomFit Shopify A/B Testing App today and begin optimising your site for increased conversions. Test numerous permutations of your landing pages, product listings, and other elements with ease and precision. Do not leave your store's success to chance. Click below to get started and witness the impact that data-driven decisions can have!

Get the CustomFit Shopify A/B Testing App Now!

Sapna Johar
CRO Engineer at Customfit.ai