Customize Blog Page with a CTA
by Title or Function
Working with the same CTA in every blog article? You can increase click-through-rates on CTAs in your blog posts by personalizing every CTA based on the visitor title, or the function that they are involved with, or the department that they belong to.
When and why should you use this?
Improve CTR
Convert high traffic blog posts
Personalize titles
If your product or services offer a unique value proposition or solves a problem of your customer based on the job function or title, then explore personalizing the blog CTA by title or function.
How to tailor blog pages by title/ function?
Personalize blog pages with articles that are created to influence or educate a certain audience segment with specific titles. If an audience segment belongs to a specific function, highlight that value proposition and explore with live editor.
CTA
Define your audience segment, their stage of awareness, and align with their job role. Try multiple variations of the CTA text. For instance,
For sales people: Hit your sales quota
For marketing professionals: Optimize ROI
For finance professionals: Make your next fundraising easy
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