Customize Paid Landing Page by Competitor Search Terms
This is a great addition when you are pitching to those customers who are at an evaluation stage. They typically know about your solution and are trying to compare the same with your competitors. Customize your landing pages inviting paid ad traffic for specific competitor keyword campaigns with comparison tables, product comparison text, and competitors in the headline.
Use the top value proposition and pitch why you are better than your competitor. Add competitor keywords in H2 and H3.
When and why should you use this?
Competitor keyword targets
Keyword optimization
Pay-per-click campaign optimization
Show your customers exactly what value proposition that you offer better than your competitor. Customize competitor information with personalized benefits for different personas.
How to personalize on paid landing pages using comparisons?
Customize links to track with UTM parameters. While creating a campaign, use the link customizations to add competitor keywords within a campaign and present personalized copy on the landing for those parameters.
Top fold & Heading
Use the top value proposition and pitch why you are better than your competitor. Add competitor keywords in H2 and H3.
Page content & Social proof
Use a testimonial or relevant case study. Add product comparison tables.
CTA
Add a competitor name, metric, or feature that they are looking for in the CTA.
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