Optimize Website with Product Comparisons for Competitive Marketing
If you know which competing product is being used by your target audience, you can deposition your competitor. Make product comparisons that show why and how your brand is better than the competing brand.
When and why should you use this?
Account-based marketing
Create FOMO for ice-breaking conversations
Product comparisons
Find out the tech tags to identify competing technology used by your customers and target audience. Add this to your CRM such as HubSpot and optimize messaging to showcase how your product is better than what they are using now.
How to deposition your competitor?
Headline
Use direct titles with the competitor name in it.
Why <existing product> better than <your product>?
How <your product> can deliver or solve something for <someone> faster than <your competitor>?
Product comparison of <existing product> vs <your product>
Page Content
Using the image personalization feature in CustomFit, publish screenshots and other images that showcase how your product is better than the competing product across different features and values.
Call-to-Action (CTA)
Personalize the call-to-action (CTA) buttons and links with competitor’s name:
Faster integration
Free data export from
See why <your product> is preferred over <competitor’s product>
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