Optimize Website Conversions with Case Study Page for Target Accounts
In the evaluation stage, your customers want to know why they should invest in your product and how you are better than the alternatives available in the market. Present competitive product comparisons and case studies that set you apart for your specific target account.
When and why should you use this?
Account-based marketing
1:1 intro pages
Evaluation stage of funnel
Use the ABM tab to bulk upload customer details and their respective URLs or create custom URLs. This feature allows you to easily add personalization parameters (user properties & utm params) to URL.
How to personalize the case study page for 1:1 interaction with target accounts during product evaluation?
Using Custom Fit.ai
Apart from the ABM tab, there are capabilities to explore journeys relevant to the evaluation stage. Use the visitors and segments tab to define your target account and set rules for messages to change.
URL
Create custom URLs using the features under the ‘ABM’ tab in CustomFit. Add the target company name with specific product comparison of your product and the competitor’s name. Track every target account with a unique link. Share a link with the target account name to provide a 1:1 personalized experience.
Top fold & Heading
Personalize the heading with the name, designation or the target account’s company name by tracking the IP address that is extracted into CustomFit. Showcase case studies where your customers preferred your product over the other available alternatives. Show how you are better with a
Testimonial
Product comparison quote
Value Proposition
Positioning statement
Product Comparison
For the problem solved, present a tabulation of how your target account would benefit out of it. Use the content blocks to just change the value proposition of the target account as targeted by the respective page.
CRM integration
Use people's data such as names, designation, company name, pre-filled forms to help them take action and feel belonged.
CTA
You could use the name of the person or the company included into the text on the call-to-action.
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