Home /Product /AI Wingman
Autonomous CRO · 5 specialist agents Watching 5 sources · 24/7

An AI growth team that never sleeps.

Wingman is a fleet of specialist agents watching your store, competitors, analytics, and fresh UX research around the clock — turning every signal into one evidence-backed recommendation you ship as a real A/B test in a single click. No dashboards to check. No insight left on the table.

Evidence-first, never guesses Insight → live test in one clickRead-only & scoped access
app.customfit.ai/wingman
CompetitorAgent · liveAI Wingman insight card — CompetitorAgent caught a rival's sticky urgency bar, with a before/after diff, evidence chips, confidence score and one-click deploy, alongside the live agent fleet rail.
Inside the product

The whole product is one Insights Feed

No dashboards to dig through — every agent drops its findings here as a single, evidence-backed card.

app.customfit.ai/wingman

Insights feed

Wingman is watching 5 sources for koparostudio.com. Each card is one decision — deploy, dismiss, or save.

New insights
7 +3 today
Pending deploy
4 oldest 2d
Shipped this month
12 +2 vs last
Avg lift (last 5)
+8.4% on rev
All 23
New 7
Reviewing 4
Deployed 12
Dismissed 3
Filters
Chronological
AuditAuditAgent v2.4 · 14 min ago High impact

3 experiments ready from your weekly audit

Scanned 4 pages (home, 2 PDPs, 1 collection). Cross-referenced 369 cohort outcomes and 31 hand-tagged playbooks. The PDP fixes have the strongest evidence — the same pattern lifted ATC for 12 D2C apparel brands in your cohort.

Pages scanned 4 Cohort match 12 brands KB sources 6 GA4 signals 3 Clarity 2 friction points
1
Move “Free shipping over $50” badge above the fold on PDP
PDP Cohort: 12 brands lifted ATC 7.2% avg · GA4: 38% PDP exits before scroll
+6–9%
86%
2
Add a sticky add-to-cart bar on mobile PDP
PDP · Mobile Clarity: 22% rage-clicks near hidden CTA · Baymard guideline 47B
+4–7%
74%
3
Compress hero copy from 3 lines to 1 on home
Home GoodUI #218 · cohort lift modest but low-risk
+2–4%
61%
Confidence86%
Predicted lift▲ +6–9%
EffortLow · 1-click
CompetitorCompetitorAgent · 2 hours ago

Gymshark added a sticky urgency bar to their PDP

Detected on the 6-hour structural diff. Pattern matches Drip-Agency teardown #284 (“scarcity-anchored ATC bar”). You don't run anything similar.

Always watching

Five agents monitor your store, competitors, GA4, Clarity, and UX research around the clock — so no opportunity slips past unnoticed.

Evidence, not opinions

Every recommendation links back to the cohort outcomes, competitor diffs, and research that prove it's worth testing.

Insight to live test in one click

Hit Deploy and Wingman's Copilot scaffolds the whole split-URL experiment and wires the analytics for you.

Straight answer

What is AI Wingman?

AI Wingmanis CustomFit's autonomous conversion-optimization layer for D2C and ecommerce stores. Rather than a tool you have to remember to open, it's a fleet of specialist AI agents that watch your store, your competitors, your analytics, and fresh UX research around the clock — turning every signal into a single, evidence-backed recommendation you can ship as a real A/B test in one click.

In one line

An AI growth team that never sleeps — continuous, evidence-backed CRO, from insight to live test in a single click.

No dashboards — one decision per card
Evidence-first, never guesses-first
The fleet

Five specialist agents, one feed

Wingman isn't one model — it's a fleet. Each agent has a narrow job, its own cadence, and its own kind of evidence.

Watches your pages

AuditAgent

Scans home, PDPs, and collections mobile-first, then cross-references cohort outcomes and tagged playbooks to synthesize a bundle of ready-to-run experiments.

Weekly + on-demand
Watches competitors

CompetitorAgent

Takes structural diffs of competitor storefronts and catches new patterns the moment they ship — then matches them to teardown research and estimates the cohort lift.

Every 6 hours
Watches GA4 + Clarity

BehaviorAgent

Runs anomaly detection on your own analytics — flags conversion drops and pinpoints the exact friction (e.g. mobile checkout down 23%) with a likely root cause.

Continuous · 28-day
Watches UX research

KBPushAgent

Pushes fresh teardowns and UX research the moment they publish, matched to your vertical, and pulls out the takeaways that are actually testable on your store today.

Event-driven
Watches your storefront

StorefrontAgent

Monitors your Shopify storefront for new collections and pages that launch without a test running — so a fresh drop never goes live un-optimized.

Every ~30 min
The core experience

One feed. One decision per card.

Everything the agents find lands as a self-contained card in a single feed — no dashboards to dig through. Each card carries its own evidence and asks for exactly one decision.

1

Source & timestamp

Which agent found it, how fresh it is, and a priority — high, worth-a-look, or for-awareness.

2

Predicted lift & confidence

A real range and a calibrated confidence score, not a vague “try this.”

3

Evidence chips

Cohort matches, KB excerpts, and GA4 / Clarity signals — each links back to the proof.

4

One-click decision

Deploy, dismiss, or save. The feed groups by time, priority, or agent.

BehaviorBehaviorAgent · just now High impact

Checkout conversion dropped 12% on mobile Safari

Likely root cause: the new express-pay button overflows below the fold on iOS 17. Anomaly first appeared 3 days ago and is widening.

GA4 −12% mobile Clarity quick-backs ↑ Cohort 9 brands
Confidence88%
Recovery▲ +8%
Deploy

Ship it as a real A/B test via Copilot — Wingman builds the variant and watches it to significance.

Dismiss

Not now — Wingman learns from the dismissal and stops surfacing similar cards.

Save

Park it for later in the Reviewing queue without losing any of the evidence behind it.

Weekly audit · koparostudio.comRUNNING
4
Pages scanned
369
Cohort matches
6
KB excerpts
Discover pages — sitemap + storefront API
Scrape mobile-first — vision fallback
Match 400 labeled cohort outcomes
Query the knowledge base
5 Cross-reference GA4 + Clarity
6 Synthesize experiments
Working in the open

Watch it think — evidence-first, never guesses-first.

When an audit runs, Wingman streams each phase live, so you see exactly how a recommendation was reached. It discovers your pages, scrapes them mobile-first, matches labeled cohort outcomes, queries the knowledge base, cross-references your analytics, then synthesizes experiments.

  • Every phase visible as it happens, with live counters
  • Navigate away and get notified when results land
  • Built-in KB: Drip-Agency, GoodUI, Baymard & CustomFit's library
From insight to live test

Choose Deploy. The Copilot does the engineering.

You pick the audience, split, duration, and success metric. Copilot builds and ships the rest — no code from you.

1

Forks your theme

Writes the variant diff against a safe copy — your live theme is untouched.

2

Scaffolds the test

Builds a proper split-URL experiment and wires GA4 + Clarity events automatically.

3

You set the rules

Pick audience, rollout split, duration, and the success metric that matters.

Ships & notifies

Estimates time-to-significance and pings you when results cross the bar — win or not.

What you give Wingman

Three connections to go live. Minutes, not migrations.

Setup is a handful of connections — and everything is read-only or scoped. Wingman never writes to your store without an explicit deploy, and gets sharper with each optional source you add.

  • Storefront URL — vertical auto-detected (apparel, beauty, home, food)
  • GA4 — read-only OAuth, no write scope
  • One competitor— paste a URL; Wingman samples PDPs & proposes a classification you confirm

You also set a few preferences once: audit cadence, default success metrics & guardrails, and audience segments.

Sites & data sources
Storefront URL
koparostudio.com · vertical auto-detected
REQUIRED
Google Analytics 4
Read-only OAuth · last-28-day signals
REQUIRED
1 competitor URL
Auto-classified · snapshot every 6 hours
REQUIRED
Shopify Storefront API
Diffs, new-collection detection, catalog awareness
RECOMMENDED
Microsoft Clarity
Rage-clicks, dead-clicks, quick-backs
RECOMMENDED
Knowledge base
Drip-Agency, GoodUI, Baymard + CustomFit
BUILT-IN
Why it gets better

Sharper every week

Every experiment the network ships becomes a labeled cohort outcome — a real before/after. Recommendations sharpen as the install base grows.

5
Sources under continuous watch
~400
Labeled cohort outcomes today
+8.4%
Avg lift on the last 5 shipped
1-click
From insight to live A/B test
In short

What makes Wingman different

01

An AI growth team that never sleeps

Continuous, autonomous CRO across five sources — not a tool you have to remember to open.

02

Every recommendation comes with evidence

Predicted lift, confidence, cohort proof, and the exact signals — no black-box guesses.

03

One feed, one decision per card

Deploy, dismiss, or save. The whole product is a single, scannable stream of decisions.

04

From insight to live A/B test in one click

Copilot builds the variant, ships the experiment, and watches it to significance for you.

05

Gets smarter with every experiment

A compounding cohort-outcome dataset that sharpens recommendations as the network grows.

Wingman is like having a CRO team running overnight. We wake up to evidence-backed tests ready to deploy — not a backlog of “maybe” ideas.
AN
Anirudh Shridharan
Growth Marketer · Chargebee
24/7
Always-on optimization
5
Specialist agents
1-click
Insight to live test
The complete guide

Understanding AI Wingman

AI Wingmanis CustomFit's autonomous conversion-optimization layer — an AI growth team that works while you sleep. Instead of another dashboard you have to remember to check, it's a fleet of five specialist agents that continuously watch your store, your competitors, your analytics, and fresh UX research, then turn every signal into a single, evidence-backed recommendation you can ship as a real A/B test in one click.

The five agents each have a narrow job and their own cadence. AuditAgent scans your home, PDPs, and collections mobile-first and synthesizes ready-to-run experiments. CompetitorAgent diffs competitor storefronts every six hours to catch new patterns the moment they ship. BehaviorAgent runs continuous anomaly detection on your GA4 and Microsoft Clarity data, flagging conversion drops and likely root causes. KBPushAgent surfaces new teardowns and UX research matched to your vertical, and StorefrontAgent monitors Shopify every half hour so a new collection never launches un-optimized.

Everything lands as a self-contained card in one feed — no dashboards — each asking for exactly one decision: Deploy, Dismiss, or Save. Cards carry the source agent, a priority, a predicted lift, a confidence score, and evidence chips that link back to the proof. When you choose Deploy, Wingman's Copilot forks your theme, writes the variant diff, scaffolds a split-URL experiment, and wires the analytics. And because every shipped experiment becomes a labeled cohort outcome, the recommendations compound — sharper with every test, across a network of around 400 outcomes growing by a dozen a week, with an average +8.4% lift on recent ships.

What are the five agents?

AuditAgent (mobile-first store audits), CompetitorAgent (6-hourly competitor diffs), BehaviorAgent (continuous GA4 + Clarity anomaly detection), KBPushAgent (vertical-matched UX research), and StorefrontAgent (Shopify monitoring every ~30 minutes).

What does AI Wingman need to get started?

Three connections are the minimum: your storefront URL (vertical auto-detected), read-only GA4 OAuth, and at least one competitor URL. Recommended additions are the Shopify Storefront API and Microsoft Clarity. A curated knowledge base — Drip-Agency, GoodUI, Baymard, plus CustomFit's library — is built in.

How does one-click deploy work?

Choose Deploy and Wingman's Copilot forks your theme, writes the variant diff, scaffolds a split-URL experiment, and wires GA4 + Clarity events. You pick audience, split, duration, and success metric; Wingman estimates time-to-significance and notifies you when results cross the bar.

How is AI Wingman evidence-based?

Every card carries the source agent, priority, predicted lift, confidence score, and evidence chips that link to the proof. Audits stream each phase live — discover pages, scrape mobile-first, match cohort outcomes, query the KB, cross-reference GA4 + Clarity, synthesize experiments. It's evidence-first, never guesses-first.

Does AI Wingman improve over time?

Yes. Every shipped experiment becomes a labeled cohort outcome, so recommendations sharpen as the network grows — around 400 outcomes today, adding roughly 12 a week, with an average +8.4% lift on recent ships.

Related

Keep exploring

Other ways teams lift conversions with CustomFit.

AI Copilot
Personalize with a prompt
Explore →
AI Conversion Optimizer
Best variation per visitor
Explore →
A/B & Multivariate Testing
Prove the winner on revenue
Explore →
Website Personalization
One store, a million storefronts
Explore →
No-Code Visual Editor
Edit your live store
Explore →
Customer Stories
Bellavita, Kapiva, GIVA, Mamaearth
Explore →

Put an AI growth team on your store tonight.

Connect three sources and let Wingman turn round-the-clock signals into evidence-backed tests — live in minutes.

Built for every D2C category

🧴
Skincare
💄
Beauty
🌿
Wellness
F&B
👟
Apparel
💍
Jewelry
🛋️
Home
🍼
Baby
Live · Right now
Mamaearthfree-shipping band +12.4% AOVGIVAfestive collection page +34% revenueBellavitaPDP CTA test +27.4% CVRKapivaQuiz-driven recs +9.48% CTRThe Sleep Colanding personalized 2× capturesPlumReturning shopper swap +18.2% CVRMamaearthfree-shipping band +12.4% AOVGIVAfestive collection page +34% revenueBellavitaPDP CTA test +27.4% CVRKapivaQuiz-driven recs +9.48% CTRThe Sleep Colanding personalized 2× capturesPlumReturning shopper swap +18.2% CVR