Adobe Analytics helps you discover high-value audiences, optimise customer experiences, and make smart business decisions. CustomFit activates your Adobe segments on-site and writes experiment data back for enterprise-grade reporting.
Pull Analysis Workspace segments and eVars; push experiment variants back as custom events for enterprise reporting.
Built for Adobe Experience Cloud teams — report suites, virtual report suites, and CJA-friendly schemas.
Field-level mapping with full audit logging to satisfy enterprise data-governance reviews.
Adobe Analytics captures what's happening on your site. CustomFit.ai is where you act on it — building cohorts, running A/B tests, and personalizing experiences without engineering tickets. Together, they close the loop from observe → hypothesize → test → ship → measure in days, not quarters.
Total transparency on the data we read and write. Every field is configurable, every event is logged, and you control retention.
Real plays that growth and CRO teams run the week they connect Adobe Analytics + CustomFit.ai —.
Pull Adobe Analytics + CustomFit.ai — cohorts and signals into CustomFit targeting, then personalize the storefront for each segment in real time.
Variant assignment and conversions flow back automatically, so you can slice any Adobe Analytics + CustomFit.ai — report by experiment cohort.
Observe in Adobe Analytics + CustomFit.ai —, hypothesize and test in CustomFit, ship the winner, and feed results right back.
First-party data flows in; personalized, tested experiences flow out — no spreadsheets in between.
Adobe Analytics, which delivers enterprise web analytics and segmentation, connects natively to CustomFit.ai. Once linked, Adobe Analytics data flows into CustomFit to build audiences and target experiences, while experiment exposure and conversions flow back to Adobe Analytics — no spreadsheets and no glue code, just one connected loop between your analytics and your storefront.
Find Adobe Analytics in the CustomFit integrations catalog.
Connect via OAuth or an API key in minutes.
Choose what syncs in and what flows back.
Target experiences and tests on the synced data.
One source of truth for experiments.
Target tests at analytics segments.
Act on insights without exports.
The Adobe Analytics integration connects your Adobe Analytics data to CustomFit.ai so growth and CRO teams can run A/B tests, personalize experiences, and measure revenue impact without engineering work. Instead of exporting CSVs or maintaining brittle scripts, Adobe Analytics and CustomFit stay in continuous two-way sync — audiences and events flow into CustomFit, and experiment exposures and conversions flow back to Adobe Analytics.
For D2C and ecommerce brands, pairing Adobe Analytics with CustomFit closes the optimization loop: you observe behavior, form a hypothesis, build a test or personalized experience in a no-code editor, ship it, and measure the lift against real outcomes. Because evaluation happens at the edge before first paint, the Adobe Analytics integration adds no visible latency and keeps Core Web Vitals healthy.
Setting up the Adobe Analytics integration takes minutes, not sprints. Connect via OAuth or an API key, map the fields and events you care about, and turn on sync — every field is configurable, every API call is audit-logged, and you stay in control of data retention. Security is enterprise-grade: SOC 2 Type II, ISO 27001, GDPR and CCPA alignment, with encryption in transit and at rest.
Add the Adobe Analytics connector from the CustomFit integrations catalog, authorize via OAuth or an API key, map your fields and events, and enable sync. Most teams are live in minutes with no engineering ticket.
Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, every API call is audit-logged, and the integration is SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.
No. CustomFit evaluates experiences at the edge before first paint, so the Adobe Analytics integration adds negligible latency and your Core Web Vitals stay green.
No — most customers use CustomFit for fast iteration and Adobe Target for enterprise-controlled rollouts.
Most teams connect Adobe Analytics in minutes — authorize via OAuth or an API key, map your fields, and turn on sync. No engineering ticket required.
No. Every integration is included on all CustomFit plans; you only pay on matched monthly visitors, never per connector.
Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, and every API call is audit-logged — SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.
Yes. Every field and event is configurable, you choose which direction data flows, and you control retention.
Enterprise plays that pair Adobe insight with CustomFit action.
Activate Analysis Workspace segments on-site for personalization and testing.
Run experiments with field-level mapping and audit logging for enterprise governance.
Send variant data back as custom events for cross-channel Adobe reporting.
Free trial includes every integration. Live in 5 minutes.