Heap is a digital insights platform that gives complete understanding of your customers' digital journeys via auto-capture. Heap's autocaptured events become CustomFit audiences, so you can test and personalize with almost no tagging work.
Heap captures everything; CustomFit reads those events to build cohorts and writes exposures back automatically.
Pair Heapโs retroactive events with CustomFit experiments to analyze lift without pre-tagging.
No manual event spec โ Heap + CustomFit wire up experiment data with almost no setup.
Heap captures what's happening on your site. CustomFit.ai is where you act on it โ building cohorts, running A/B tests, and personalizing experiences without engineering tickets. Together, they close the loop from observe โ hypothesize โ test โ ship โ measure in days, not quarters.
Total transparency on the data we read and write. Every field is configurable, every event is logged, and you control retention.
Real plays that growth and CRO teams run the week they connect Heap + CustomFit.ai โ.
Pull Heap + CustomFit.ai โ cohorts and signals into CustomFit targeting, then personalize the storefront for each segment in real time.
Variant assignment and conversions flow back automatically, so you can slice any Heap + CustomFit.ai โ report by experiment cohort.
Observe in Heap + CustomFit.ai โ, hypothesize and test in CustomFit, ship the winner, and feed results right back.
First-party data flows in; personalized, tested experiences flow out โ no spreadsheets in between.
Heap, which autocaptures digital analytics and insights, connects natively to CustomFit.ai. Once linked, Heap data flows into CustomFit to build audiences and target experiences, while experiment exposure and conversions flow back to Heap โ no spreadsheets and no glue code, just one connected loop between your analytics and your storefront.
Find Heap in the CustomFit integrations catalog.
Connect via OAuth or an API key in minutes.
Choose what syncs in and what flows back.
Target experiences and tests on the synced data.
One source of truth for experiments.
Target tests at analytics segments.
Act on insights without exports.
The Heap integration connects your Heap data to CustomFit.ai so growth and CRO teams can run A/B tests, personalize experiences, and measure revenue impact without engineering work. Instead of exporting CSVs or maintaining brittle scripts, Heap and CustomFit stay in continuous two-way sync โ audiences and events flow into CustomFit, and experiment exposures and conversions flow back to Heap.
For D2C and ecommerce brands, pairing Heap with CustomFit closes the optimization loop: you observe behavior, form a hypothesis, build a test or personalized experience in a no-code editor, ship it, and measure the lift against real outcomes. Because evaluation happens at the edge before first paint, the Heap integration adds no visible latency and keeps Core Web Vitals healthy.
Setting up the Heap integration takes minutes, not sprints. Connect via OAuth or an API key, map the fields and events you care about, and turn on sync โ every field is configurable, every API call is audit-logged, and you stay in control of data retention. Security is enterprise-grade: SOC 2 Type II, ISO 27001, GDPR and CCPA alignment, with encryption in transit and at rest.
Add the Heap connector from the CustomFit integrations catalog, authorize via OAuth or an API key, map your fields and events, and enable sync. Most teams are live in minutes with no engineering ticket.
Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, every API call is audit-logged, and the integration is SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.
No. CustomFit evaluates experiences at the edge before first paint, so the Heap integration adds negligible latency and your Core Web Vitals stay green.
No โ Heap auto-captures everything; the CustomFit variant just rides along as a property.
Most teams connect Heap in minutes โ authorize via OAuth or an API key, map your fields, and turn on sync. No engineering ticket required.
No. Every integration is included on all CustomFit plans; you only pay on matched monthly visitors, never per connector.
Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, and every API call is audit-logged โ SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.
Yes. Every field and event is configurable, you choose which direction data flows, and you control retention.
Low-setup plays powered by Heap autocapture.
Build CustomFit audiences from Heapโs autocaptured events with almost no setup.
Analyze experiment lift against Heap events you never had to pre-tag.
Target Heap-identified friction points with focused experiments.
Free trial includes every integration. Live in 5 minutes.