Mixpanel is an event analytics platform that helps you get answers from your customer and revenue data in seconds. Target Mixpanel cohorts on-site and break every funnel down by CustomFit experiment to see exactly what wins.
Pull Mixpanel cohorts into targeting; push variant assignment and conversions as Mixpanel events.
Break any Mixpanel funnel down by CustomFit experiment to see exactly where a variant wins.
Two-way, real-time sync keeps Mixpanel reports current with running experiments.
Mixpanel captures what's happening on your site. CustomFit.ai is where you act on it β building cohorts, running A/B tests, and personalizing experiences without engineering tickets. Together, they close the loop from observe β hypothesize β test β ship β measure in days, not quarters.
Total transparency on the data we read and write. Every field is configurable, every event is logged, and you control retention.
Real plays that growth and CRO teams run the week they connect Mixpanel + CustomFit.ai β.
Pull Mixpanel + CustomFit.ai β cohorts and signals into CustomFit targeting, then personalize the storefront for each segment in real time.
Variant assignment and conversions flow back automatically, so you can slice any Mixpanel + CustomFit.ai β report by experiment cohort.
Observe in Mixpanel + CustomFit.ai β, hypothesize and test in CustomFit, ship the winner, and feed results right back β no spreadsheets in between.
Mixpanel, which delivers product and event analytics, connects natively to CustomFit.ai. Once linked, Mixpanel data flows into CustomFit to build audiences and target experiences, while experiment exposure and conversions flow back to Mixpanel β no spreadsheets and no glue code, just one connected loop between your analytics and your storefront.
Find Mixpanel in the CustomFit integrations catalog.
Connect via OAuth or an API key in minutes.
Choose what syncs in and what flows back.
Target experiences and tests on the synced data.
One source of truth for experiments.
Target tests at analytics segments.
Act on insights without exports.
The Mixpanel integration connects your Mixpanel data to CustomFit.ai so growth and CRO teams can run A/B tests, personalize experiences, and measure revenue impact without engineering work. Instead of exporting CSVs or maintaining brittle scripts, Mixpanel and CustomFit stay in continuous two-way sync β audiences and events flow into CustomFit, and experiment exposures and conversions flow back to Mixpanel.
For D2C and ecommerce brands, pairing Mixpanel with CustomFit closes the optimization loop: you observe behavior, form a hypothesis, build a test or personalized experience in a no-code editor, ship it, and measure the lift against real outcomes. Because evaluation happens at the edge before first paint, the Mixpanel integration adds no visible latency and keeps Core Web Vitals healthy.
Setting up the Mixpanel integration takes minutes, not sprints. Connect via OAuth or an API key, map the fields and events you care about, and turn on sync β every field is configurable, every API call is audit-logged, and you stay in control of data retention. Security is enterprise-grade: SOC 2 Type II, ISO 27001, GDPR and CCPA alignment, with encryption in transit and at rest.
Add the Mixpanel connector from the CustomFit integrations catalog, authorize via OAuth or an API key, map your fields and events, and enable sync. Most teams are live in minutes with no engineering ticket.
Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, every API call is audit-logged, and the integration is SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.
No. CustomFit evaluates experiences at the edge before first paint, so the Mixpanel integration adds negligible latency and your Core Web Vitals stay green.
No β each exposure fires exactly one Mixpanel event with proper deduplication.
Most teams connect Mixpanel in minutes β authorize via OAuth or an API key, map your fields, and turn on sync. No engineering ticket required.
No. Every integration is included on all CustomFit plans; you only pay on matched monthly visitors, never per connector.
Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, and every API call is audit-logged β SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.
Yes. Every field and event is configurable, you choose which direction data flows, and you control retention.
Funnel-attribution plays for growth teams.
Target Mixpanel cohorts on-site with tailored experiences.
Slice any Mixpanel funnel by CustomFit experiment to see where a variant wins.
Keep Mixpanel reports current with two-way, real-time experiment events.
Free trial includes every integration. Live in 5 minutes.