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Engagement Integration

CleverTap Integration β€” personalize for retention.

CleverTap helps brands analyze user behavior and deliver personalized, multi-channel customer engagement. Match on-site experiences to CleverTap campaigns and tie experiments to retention and lifetime value.

βœ“ 2-way data syncβœ“ 5-min setupβœ“ SOC 2 + GDPR
How CustomFit.ai integrates with CleverTap: CustomFit shares customer profiles, product interactions, intent and preferences and AI recommendations via secure real-time sync to power CleverTap personalized campaigns, multi-channel engagement, journey orchestration and analytics β€” delivering smarter targeting, better engagement, higher conversions and a unified customer view.
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Behavioral segments

Pull CleverTap segments into CustomFit targeting; send experiment events back for retention analysis.

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Omnichannel align

Match on-site experiences to CleverTap campaigns across push, email, and in-app.

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Retention focus

Tie experiments to CleverTap cohorts to measure impact on repeat purchase and LTV.

Why CleverTap + CustomFit.ai

The fastest path from CleverTap data to a shipped experiment.

CleverTap captures what's happening on your site. CustomFit.ai is where you act on it β€” building cohorts, running A/B tests, and personalizing experiences without engineering tickets. Together, they close the loop from observe β†’ hypothesize β†’ test β†’ ship β†’ measure in days, not quarters.

  • βœ“ Pull CleverTap cohorts into personalization rules
  • βœ“ Push experiment events back to CleverTap
  • βœ“ Coordinate website + app personalization
  • βœ“ Trigger journeys from on-site conversions
5-step setup
1Connect CleverTap via OAuth or API key
2Map fields & events
3Enable 2-way sync
4Build your first cohort & experiment
βœ“Live in 5 minutes
Inbound Β· CleverTap β†’ CustomFit
  • β†’CleverTap user properties & segments
Outbound Β· CustomFit β†’ CleverTap
  • ← Variant assignment + conversion events to CleverTap
Data flow

Exactly what flows between CleverTap and CustomFit.ai

Total transparency on the data we read and write. Every field is configurable, every event is logged, and you control retention.

In practice

Popular ways D2C teams use CleverTap + CustomFit.ai β€” + CustomFit.ai

Real plays that growth and CRO teams run the week they connect CleverTap + CustomFit.ai β€”.

1

Build high-intent audiences

Pull CleverTap + CustomFit.ai β€” cohorts and signals into CustomFit targeting, then personalize the storefront for each segment in real time.

2

Measure every experiment in CleverTap + CustomFit.ai β€”

Variant assignment and conversions flow back automatically, so you can slice any CleverTap + CustomFit.ai β€” report by experiment cohort.

3

Close the CRO loop

Observe in CleverTap + CustomFit.ai β€”, hypothesize and test in CustomFit, ship the winner, and feed results right back.

Engagement Β· data flow

What CleverTap and CustomFit.ai share

First-party data flows in; personalized, tested experiences flow out β€” no spreadsheets in between.

↓ Syncs into CustomFit

↓Lifecycle stage & segments
↓Push & email engagement
↓Campaign membership

✦ Powers on your store

✦Personalize on-site for CleverTap segments
✦Trigger journeys from on-site behavior
✦Keep messaging & on-site offers in sync
πŸ’‘ In practice:A shopper in a CleverTap "win-back" campaign lands on a matching win-back hero and code, end to end.
Straight answer

What is the CleverTap + CustomFit.ai integration?

CleverTap, which powers customer engagement and retention messaging, connects natively to CustomFit.ai. Once linked, CleverTap data flows into CustomFit to build audiences and target experiences, while experiment exposure and conversions flow back to CleverTap β€” no spreadsheets and no glue code, just one connected loop between your messaging and your storefront.

At a glance

βœ“Syncs lifecycle segments
βœ“Triggers journeys from on-site behavior
βœ“Aligns web & messaging offers
βœ“Real-time membership
Setup

Connect CleverTap in four steps

1

Add the connector

Find CleverTap in the CustomFit integrations catalog.

2

Authorize

Connect via OAuth or an API key in minutes.

3

Map data

Choose what syncs in and what flows back.

4

Activate

Target experiences and tests on the synced data.

Who it’s for

Teams that get the most from CleverTap + CustomFit

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Lifecycle marketers

Align on-site with campaigns.

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CRM teams

Trigger journeys from behavior.

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Founders

One coherent customer message.

The complete guide

Understanding CleverTap integration

The CleverTap integration connects your CleverTap data to CustomFit.ai so growth and CRO teams can run A/B tests, personalize experiences, and measure revenue impact without engineering work. Instead of exporting CSVs or maintaining brittle scripts, CleverTap and CustomFit stay in continuous two-way sync β€” audiences and events flow into CustomFit, and experiment exposures and conversions flow back to CleverTap.

For D2C and ecommerce brands, pairing CleverTap with CustomFit closes the optimization loop: you observe behavior, form a hypothesis, build a test or personalized experience in a no-code editor, ship it, and measure the lift against real outcomes. Because evaluation happens at the edge before first paint, the CleverTap integration adds no visible latency and keeps Core Web Vitals healthy.

Setting up the CleverTap integration takes minutes, not sprints. Connect via OAuth or an API key, map the fields and events you care about, and turn on sync β€” every field is configurable, every API call is audit-logged, and you stay in control of data retention. Security is enterprise-grade: SOC 2 Type II, ISO 27001, GDPR and CCPA alignment, with encryption in transit and at rest.

How do I connect CleverTap to CustomFit.ai?

Add the CleverTap connector from the CustomFit integrations catalog, authorize via OAuth or an API key, map your fields and events, and enable sync. Most teams are live in minutes with no engineering ticket.

Is the CleverTap integration secure?

Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, every API call is audit-logged, and the integration is SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.

Will the CleverTap integration slow my site?

No. CustomFit evaluates experiences at the edge before first paint, so the CleverTap integration adds negligible latency and your Core Web Vitals stay green.

Does this work on CleverTap Essentials?

Yes β€” all 2-way sync features work on every CleverTap plan.

How long does it take to set up the CleverTap integration?

Most teams connect CleverTap in minutes β€” authorize via OAuth or an API key, map your fields, and turn on sync. No engineering ticket required.

Does the CleverTap integration cost extra?

No. Every integration is included on all CustomFit plans; you only pay on matched monthly visitors, never per connector.

Is my data secure with the CleverTap integration?

Yes. Data is encrypted in transit (TLS 1.3) and at rest (AES-256), secrets are vaulted, and every API call is audit-logged β€” SOC 2 Type II, ISO 27001, GDPR and CCPA aligned.

Can I control what data syncs with CleverTap?

Yes. Every field and event is configurable, you choose which direction data flows, and you control retention.

Plays you can run

What CleverTap + CustomFit unlocks

Retention-focused plays for engagement teams.

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Behavioral targeting

Activate CleverTap behavioral segments as on-site experiences.

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LTV experiments

Tie experiments to CleverTap cohorts to measure repeat purchase and lifetime value.

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Omnichannel match

Match on-site experiences to CleverTap campaigns across channels.

Ready to connect CleverTap?

Free trial includes every integration. Live in 5 minutes.

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