Enter your numbers. We will project the conservative and aggressive revenue lift based on median CustomFit customer results. See the upside of running AI-driven optimization on your traffic.
Projections based on median results across 2,400+ CustomFit customers running 6+ experiments in their first quarter.
Estimates use real lift ranges from D2C experiments.
Plug in your traffic, AOV, and conversion rate.
A clear projection, no sales call required.
The CustomFit ROI calculator estimates the revenue upside of running personalization and A/B testing on your store — using your traffic, AOV, and conversion rate against conservative lift benchmarks from real D2C experiments. Free, no account needed.
Monthly visitors.
Your baseline.
Tests per quarter.
Projected lift & payback.
Justify the investment.
Forecast program impact.
Model payback period.
The calculator gave us a credible revenue case in five minutes — it's what got CRO budget approved.
The CustomFit CRO ROI calculatorestimates the revenue upside of running personalization and A/B testing on your store, using your traffic, AOV, and conversion rate against conservative lift benchmarks from real D2C experiments. It's free and needs no account.
Enter your monthly visitors, baseline conversion rate, and AOV, choose a testing cadence, and the calculator projects added revenue and payback — a credible, numbers-first case for investing in CRO.
Because the benchmarks are conservative and adjustable, the projection is defensible in front of finance, making it a fast way to justify an experimentation program.
No, the calculator is free and requires no sign-up.
Yes, it uses conservative, adjustable benchmarks from real D2C experiments so the projection holds up to scrutiny.
It’s a projection based on median lift ranges seen across the network — your actual results depend on effort and execution.
No — the calculator is free and requires no account.
Conservative ranges from real D2C experiments, which you can adjust to your own expectations.
No. Marketers build experiments and personalized experiences in a no-code visual editor; developers can use the API and SDKs when they want deeper control.
Most teams install in minutes via a single script tag or the Shopify app and ship their first experiment the same week.
Join 2,400+ D2C brands shipping smarter experiments on CustomFit.ai.