Different audiences shop for different reasons. CustomFit adapts imagery, routine framing, and bundles — a sensitive-skin routine for one persona, a gifting bundle for another.
The product stays the same — the experience adapts.
Lifestyle imagery and framing match the audience the visitor belongs to.
The same product is positioned as part of the routine that audience cares about.
Subscribe-and-save, gifting, or routine bundles surface based on persona.
The same Oak Body Wash can be a sensitive-skin essential, a gifting pick, or a routine staple. Framing it for each audience makes it feel made for them.
Every experience runs as an experiment, so the outcome is measured — never assumed.
Affinity-based personalization merchandises your store around each visitor's inferred or declared preferences — category-forward heroes, affinity-based recommendations, and tailored gifting prompts — so shoppers see the products most relevant to them first.
Showing the right categories up front shortens the path to purchase.
Affinity-based suggestions convert better than generic ones.
Tailored gifting prompts capture more occasions.
Surface the right catalog to each shopper.
Personalize heroes without rebuilding the site.
Lift CTR and conversion on recommendations.
affinity-based personalization tailors your storefront for different visitor segments — adapting hero imagery, copy, offers, recommendations, and CTAs to what that audience responds to. Instead of one generic experience, each visitor sees a version designed to move them toward purchase.
For D2C and ecommerce brands, segmenting by visitor type is one of the fastest ways to lift conversion and average order value. CustomFit.ai recognizes the segment in real time from first-party signals and renders the matching experience at the edge — no flicker, no developer, and no separate landing pages to maintain.
Every experience runs as an experiment with a holdout, so you measure the real lift against a control before rolling it out. Combine it with geo, device, source, and behavioral signals to compose precise audiences that compound your results.
No. CustomFit lets marketers build the audience and the experience in a no-code visual editor; developers can optionally use the API.
Each experience runs against a holdout group, so you see conversion, AOV, and revenue-per-visitor impact attributable to the personalization.
No — we personalize on persona and behavioral signals, not protected attributes. You can pass first-party persona data if you have it.
Absolutely — build any audience from 40+ signals plus your own events from Segment, GA4, or your CDP.
No. Marketers build experiments and personalized experiences in a no-code visual editor; developers can use the API and SDKs when they want deeper control.
Most teams install in minutes via a single script tag or the Shopify app and ship their first experiment the same week.
Yes. A 14-day free trial includes every feature with no credit card required, plus an entry plan for smaller stores.
One of hundreds of visitor types CustomFit personalizes automatically. Live in 4 minutes.