Run A/B tests and personalize your store without code. 14-day free trial, no credit card.
Start free trial →In-depth guides and case studies where this concept is put to work.
Quick View is a product discovery feature on ecommerce category and listing pages that allows shoppers to preview product details — images, description, price, variants, and an add-to-cart option — in a modal overlay or side panel, without leaving the current page and navigating to the full product description page (PDP). The user triggers it by hovering over or clicking a "Quick View" or "Quick Look" button on the product card. After reviewing the summary, they can either add to cart directly or proceed to the full PDP for more detail.
Quick View is designed to reduce the browsing friction for users in comparison or discovery mode — those who are browsing a category, evaluating multiple products before committing. For this segment, navigating to a full PDP and clicking back to the PLP repeatedly is time-consuming and mentally tiring. Quick View lets comparison shoppers evaluate products in rapid succession without losing their place in the catalogue.
However, Quick View has documented limitations. It typically shows a subset of product information (not the full specs, size guide, or customer reviews), which means customers who rely on it may have lower confidence and convert at a lower rate than those who view the full PDP. A/B test data from multiple ecommerce brands shows mixed results: Quick View can increase overall add-to-cart rate from PLPs, but the quality of those adds (i.e., the rate at which they complete checkout) is sometimes lower than adds originating from full PDP views.
A D2C fashion brand on Shopify implemented Quick View on their women's kurta PLP. The feature showed 3 product images, price, size selector, and an add-to-cart button in a modal. Over the test period, PLP add-to-cart rate increased by 9% for users who interacted with Quick View. However, cart abandonment for items added via Quick View was 11% higher than for items added via the full PDP. The team concluded that Quick View was useful for lower-consideration items (accessories, basics) but counterproductive for higher-consideration items (occasion wear) where full product information was important to purchasing confidence.
Test whether Quick View is present vs. absent on your PLP, and measure both PLP add-to-cart rate and downstream checkout completion rate. A higher add-to-cart rate with lower checkout completion is a signal that Quick View may be creating low-confidence adds that abandon before payment.
Run smarter A/B tests with CustomFit.ai — 14-day free trial, no credit card required.